Product Manager

Lead development of the strategic plan, product marketing roadmap, and marketing plan for new program introductions; resource, manage, and support the prioritization and completion of projects with internal and external stakeholder

Collaborate with the Academic and Admissions Teams to develop compelling, differentiated product messaging and positioning throughout the costumer journey

Develop marketing and communications plans to effectively position programs in their respective markets.

Create outstanding materials and collaborate in the development of high-performing marketing campaigns that contribute to increased sales pipeline and new customer acquisition

Develop a deep understanding of relevant markets, including the competitive landscape, target segments, and student motivation and decision making; identify, recommend, and develop potential market opportunities based on this understanding and strategies for competitive differentiation

Develop proactive, market-driven, actionable methods of identifying new product introductions or improvement opportunities for existing products using both internal data and external data

Train Admissions team on our programs, the value propositions for each and their differential selling points

Conduct market research to continually bring the voice of the market to the marketing strategies

Supervise brand positioning and consumer insights, and communicate our vision and mission

Translate brand elements into plans and go-to- market strategies

Monitor market trends, research consumer markets and competitors’ activities

Align the company around the brand’s direction, choices and tactics