Product Manager - Tires | Al-Futtaim Automotive | Auto Centers

Of The Role

What You Will Do

• Manage and grow the company’s portfolio of franchise tire brands, ensuring strong market presence and sustainable business growth.
• Coordinate directly with tire manufacturers and franchise principals on product planning, pricing strategies, supply management, promotional activities, and performance targets.
• Ensure compliance with franchise agreements, brand standards, and regional market requirements.
• Monitor sales performance, profitability, and market share across all assigned tire brands.
• Develop annual business plans, growth strategies, and market expansion initiatives for each brand.
• Oversee Tier 1 and Tier 2 tire requirements across OEM, fleet, dealer, and replacement market segments.
• Analyze market trends and customer demand to recommend suitable tire ranges, specifications, and product mix.
• Manage sourcing, forecasting, inventory planning, and product lifecycle activities to ensure optimal product availability.
• Oversee technical product specifications, homologation, certifications, and quality compliance standards.
• Support the sales team with pricing strategies, product positioning, technical presentations, and customer engagement initiatives.
• Conduct market analysis, competitor benchmarking, and product performance evaluations to identify growth opportunities.
• Plan and execute promotional campaigns and product launch activities for new tire ranges.
• Build and maintain strong relationships with key customers, dealers, fleet operators, and OEM partners.
• Collaborate with logistics, warehouse, and planning teams to maintain healthy inventory levels and efficient stock movement.
• Monitor fast-moving and slow-moving inventory to optimize stock turnover and minimize aging inventory.
• Prepare accurate sales forecasts, demand planning reports, and business performance updates.
• Ensure effective communication and coordination between suppliers, internal stakeholders, and customers.
• Provide technical guidance on tire applications, specifications, and product performance.
• Support the resolution of warranty claims, technical issues, and customer complaints in a timely manner.
• Conduct product knowledge and technical training sessions for sales teams, dealers, and business partners.