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smartrecruiters

Product Manager MDM

Mattel
El Segundo, USA
Full-time
Senior
Onsite
Discovered 1 months ago

Full Job Posting

Qualifications

  • Bachelor’s degree in any field.
  • 5+ years as a Product Manager, or similar role, working on data platforms, integrations, CDP, marketing technology, CRM, or analytics products.
  • 7+ years overall experience preferred.
  • Direct, hands-on CDP experience delivering, managing, or operating CDP capabilities, including audience creation, outbound activations, platform connections, and downstream data flows. This is a must-have.
  • Experience working with customer or consumer data across multiple business units, systems, and touchpoints.
  • Strong understanding of CDP concepts and operating needs: Audience segmentation and activation Source and destination connections Marketing and CRM data flows Identity, consent, and preference signals Data quality, latency, and activation monitoring
  • Audience segmentation and activation
  • Source and destination connections
  • Marketing and CRM data flows
  • Identity, consent, and preference signals
  • Data quality, latency, and activation monitoring
  • MDM experience is strongly preferred, but not required.
  • Strong understanding of what makes MDM work across multiple business units and touchpoints: Source system onboarding patterns Operating model basics, including who owns what and how changes get made Managing conflicting definitions and priorities
  • Source system onboarding patterns
  • Operating model basics, including who owns what and how changes get made
  • Managing conflicting definitions and priorities
  • Experience with identity resolution concepts, such as: Match/merge strategies Survivorship and attribute precedence Duplicate detection and remediation workflows
  • Match/merge strategies
  • Survivorship and attribute precedence
  • Duplicate detection and remediation workflows
  • Experience using consumer data platforms, MDM, or related data products as operational data layers to serve trusted consumer data to edge systems through APIs, events, connectors, and batch feeds.
  • Proven ability to work with engineering and QA teams through delivery, including requirements, scope, prioritization, release planning, testing, and launch support.
  • Strong communication skills, including writing clear requirements and running cross-team delivery.
  • SQL and/or Python experience.
  • Experience with cloud platforms, especially Google Cloud.
  • Experience with CDP/CRM and identity ecosystems, including consent, preferences, marketing activation flows, and outbound destination management.
  • Familiarity with privacy/security expectations for consumer data, including access controls, auditing, and least privilege.
  • Experience with MDM platforms or customer identity data programs.

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