Product Manager
About This Role
Job Summary
To prepare and execute marketing and brand building strategy and to attain given top line and bottom line targets through development of requisite marketing mix.
To perform Market research and analysis.
Responsibility Area
Target Achievement
· To ensure achievement of top line and bottom line targets through providing marketing planning, support and execution.
Agency Management
· To ensuring optimal utilization of resources of Market research agencies, Advertising agencies, Media Agencies.
Market Research
· To identify research needs, evaluate Market Research proposals and to implement and control necessary actions emanating out of research.
Marketing Analysis
· To do both primary and secondary sales analysis.
· To do Competition / consumer, Media and Profitability tracking.
Development of Marketing and Brand Strategy
· To formulate long term and short term strategy objectives and prepare incremental plans for marketing and brand building and to execute those plans.
Development of marketing mix elements
· To ensure development and implementation of marketing mix elements in line with Business/ Marketing Plans. The elements would include:
Communication Strategy (including advertising)
Promotional Plan (Consumer Promo, Trade Promo, Merchandising and other visibility initiatives)
Media Planning
Packaging
Pricing Decisions
Product Development
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