Product Manager
Skills
About This Role
Job Summary
We are looking for a dynamic
Product Manager
to drive marketing strategy and brand growth within the
Hair Care category
.
The role focuses on achieving top-line and bottom-line targets through effective marketing planning, brand building, and execution of integrated marketing strategies.
Marketing Strategy & Brand Management
- Develop and execute short-term and long-term
- brand and marketing strategies
- Drive brand growth and market share within the Hair Care category
- Plan and execute campaigns aligned with business objectives
Target Achievement
- Deliver
- revenue (top-line)
- and
- profitability (bottom-line)
- targets
- Monitor performance and adjust strategies to ensure business growth
Market Research & Insights
- Identify research needs and manage external research agencies
- Conduct primary and secondary research to understand consumer behavior
- Track competition, consumer trends, and market dynamics
Marketing Analysis
- Analyze sales performance and profitability metrics
- Monitor media effectiveness and campaign ROI
- Provide insights for continuous improvement
Marketing Mix Development
- Develop and implement all elements of the
- marketing mix
- , including:
- Communication & advertising strategy
- Consumer and trade promotions
- Media planning and execution
- Packaging development
- Pricing strategy
- Product development initiatives
Agency Management
- Manage and coordinate with advertising, media, and research agencies
- Ensure optimal utilization of budgets and resources
Education
- MBA from a
- premier institute
(Essential)
- Bachelor’s Degree in a relevant field
Experience
- Minimum
- 3+ years of Product Management experience in FMCG
- Experience in
- Hair Care / Personal Care category preferred
Skills
- Strong analytical and strategic thinking skills
- Excellent communication and stakeholder management
- Strong understanding of consumer behavior and market trends
- Ability to manage multiple projects and meet deadlines
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