Product Manager – Consumer Electronics (India Market)

Grabit

Role Description

Key Responsibilities

• **Product Strategy & Development**
• Define product roadmap aligned with India market trends and consumer demand.
• Identify high-potential categories (TWS, smartwatches, audio, accessories, etc.)
• Benchmark competitors and identify differentiation opportunities.
• Drive end-to-end product lifecycle from concept → sourcing → launch.
• **Global Sourcing & Vendor Management**
• Work closely with international OEM/ODM partners (primarily Asia-based) for product development.
• Negotiate pricing, MOQs, and timelines.
• Evaluate new factories and maintain supplier relationships.
• Ensure product quality and innovation alignment with global trends.
• *(Exposure to Asian manufacturing ecosystems is highly preferred; ability to coordinate with international vendors is essential)*

Certifications & Compliance (Critical)

• Manage product certifications required for India:
• ○ BIS (Bureau of Indian Standards).
• ○ WPC (Wireless Planning & Coordination).
• ○ Bluetooth SIG (if applicable).
• ○ CE, FCC (for global compatibility where needed).
• Coordinate with labs, vendors, and regulatory bodies to ensure timely approvals.

Go-To-Market (GTM) Execution

• Collaborate with marketing for product positioning, pricing, and launch strategy.
• Work with e-commerce platforms (Amazon, Flipkart, etc.) for listing optimization.
• Define USP, packaging content, and feature communication.

Cross-Functional Collaboration

• Work with supply chain, operations, and sales teams to ensure smooth product availability
• Coordinate with design teams for packaging, branding, and product aesthetics
• Analyze product performance and drive continuous improvements

Required Skills & Experience

• 3–7 years experience in consumer electronics product management.
• Strong preference for candidates from brands like boAt, Noise, Boult, Realme, etc.
• Strong understanding of global sourcing and vendor ecosystems.
• Hands-on experience with product certifications (BIS, WPC, etc.).
• Strong commercial acumen (pricing, margins, competition benchmarking).
• Experience launching products on Amazon / Flipkart / D2C channels.
• Good to Have
• Exposure to audio products, wearables, or mobile accessories.
• Experience working with Asia-based manufacturing partners.
• Existing network with OEM/ODM vendors.
• Understanding of packaging, branding, and Indian consumer behavior.

What We Offer

• Opportunity to build and scale a fast-growing electronics brand in India.
• High ownership and leadership exposure.
• Direct impact on product and business growth.
• Competitive salary + performance incentives.
• ***Additional Note***
• *This role description outlines the core responsibilities; however, the role is not limited to the above and may evolve based on business needs, market dynamics, and organizational priorities.*
• ***Please send your Resume to info@grabit-store.com***