Product/Brand Manager
Skills
About This Role
Brand & Marketing Strategy
- Develop and execute strategic brand plans in line with business objectives and market dynamics.
- Own the brand P&L and deliver growth through portfolio management, innovation, and communication.
- Identify white spaces and unlock category opportunities across hair care, skin care, and herbal wellness.
Integrated Campaign Management
- Lead development and implementation of 360 marketing campaigns (TV, digital, influencer, shopper marketing).
- Work closely with global and local creative/media agencies to deliver insight-driven, culturally relevant messaging.
Product Innovation & NPD
- Manage the product pipeline including new launches, relaunches, and value-added variants.
- Coordinate with R&D, regulatory, packaging, and supply chain teams to ensure timely, compliant execution.
Consumer & Market Insights
- Leverage data (primary & Secondary) and category research to generate consumer insights and refine brand strategies.
- Conduct competitor analysis and track industry trends to maintain a competitive edgestrong>.
Retail & Trade Marketing Alignment
- Collaborate with sales and trade marketing teams to ensure strong in-store presence and retail activation plans.
- Drive tailored promotions and retailer-specific strategies for key customers across grocery, pharmacy, and online.
& Competencies
- Proven experience in managing personal care or FMCG brands
- Excellent analytical, creative, and project management skills
- Ability to lead cross-functional teams and work in matrixed environments
- Proficiency in MS Office, PowerPoint, Nielsen/Kantar/IRI tools
- Entrepreneurial, agile, and proactive mindset
Your resume, rewritten
for this exact role.
Sign up free — Base Career tailors your CV to this job description in 60 seconds.
01 / 05
Resume Tailored to This Job
Your keywords, structure, and story — rewritten to match this exact role and pass ATS filters.
Free · No card · 60 seconds
02 / 05
Cover Letter for This Role, Done
Job-specific cover letters written in Gulf professional tone — ready in seconds, not hours.
Free · No card · 60 seconds
03 / 05
See How Well You Fit This Role
AI match score with clear reasons — know your fit before investing time in the application.
Free · No card · 60 seconds
04 / 05
Apply in One Click
Autofill any application form on Workday, LinkedIn, Bayt, Greenhouse — with your tailored content.
Free · No card · 60 seconds
05 / 05
Track It. Follow Up at the Right Time.
Visual pipeline for every application with AI-timed follow-up reminders so nothing slips.
Free · No card · 60 seconds
2.2K+
Cover Letters & Follow-ups
1.8K+
Resumes Tailored
190.5K+
Jobs Tracked
Trusted by professionals at
Stop applying blindly.
Start getting hired.
Base Career automates the hardest parts of job searching — apply smarter, not harder.
AI Resume in 60s
Your resume rewritten for this exact role using the job description as the brief.
ATS-Optimized
Get past automated screening filters with the right keywords matched to each job.
Application Tracker
Track every job, follow-up, and interview in one visual kanban board.
Free plan · No credit card required