Product Associate
Role Overview
The role overview identifies a Studio Associate as the first point of contact for guests, focused on customer engagement, lead qualification, and handoff to Sales Advisors.
The role represents Lucid’s premium brand and provides educational experiences about its electric vehicles.
Key Skills for This Role
Full Job Posting
Role overview
The role overview identifies a Studio Associate as the first point of contact for guests, focused on customer engagement, lead qualification, and handoff to Sales Advisors.
The role represents Lucid’s premium brand and provides educational experiences about its electric vehicles.
Customer experience and product demonstrations
- Represent Lucid’s mission and values and deliver engaging, informative experiences in the studio or online.
- Answer questions about EV technology and Lucid products; conduct tailored product walkarounds and feature demonstrations.
- Prepare vehicles for test drives by ensuring they are charged, clean, and software-updated; facilitate demo drives and handoffs to Sales Advisors.
Sales support, events, and lead management
- Assist customers with buying and delivery, handle walk-ins, qualify interest, and support studio merchandise sales.
- Support marketing events and activations, generate leads, and represent Lucid at community and corporate events.
- Qualify guests, build complete customer profiles, maintain lead hygiene and a robust Salesforce CRM pipeline, and pass qualified leads to Sales Advisors with context.
- Uphold studio standards, support daily operations, follow safety protocols and local regulations, and share customer feedback and process improvement ideas.
Required qualifications
- 1–2+ years in customer service, retail sales, or lead generation.
- Ability to understand and clearly explain technical concepts; excellent communication and organizational skills.
- Valid driver’s license.
- Ability to work evenings, weekends, and holidays, including long periods of standing.
Preferred qualifications
- CRM experience is a plus; Salesforce is preferred.
- Arabic and English fluency are preferred for GCC studios.
- Retail or luxury goods experience, event activation experience, and a high school diploma or higher are preferred or listed as additional qualifications.
Benefits
- Lucid describes medical, dental, vision, life, and disability coverage; paid time off, paid holidays, and paid sick leave; and a 401(k) plan.
- Eligible employees may participate in an equity program and/or a discretionary annual cash incentive program, subject to applicable plan terms.
Application
- Applications must be submitted through the Lucid Motors Careers website.
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