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Principal Lead, Engagement Platforms - Emiratised Role

First Abu Dhabi Bank (FAB)
Abu Dhabi, UAE
fulltime
Director
Today
EmiratisedEngagementPlatformsPrincipal
Free

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Role Specific Responsibilities

  • Lead the strategy, design, and delivery of all engagement platforms including CRM, contact center systems (voice/chat/video), public websites, and ATM/CDM networks.
  • Ensure seamless integration of engagement platforms with core banking systems, digital channels, and customer data platforms.
  • Oversee the modernization and transformation of legacy systems to cloud-native or hybrid architectures.
  • Drive the implementation of omnichannel capabilities to enable consistent and personalized customer interactions.
  • Collaborate with business units to define platform requirements, prioritize enhancements, and deliver value-driven solutions.
  • Core competencies required (Exp Overall : 15+ Years, Banking 10+ Years):
  • Customer Engagement Technology Expertise: Deep knowledge of CRM systems, contact center technologies, and digital engagement tools.
  • Omnichannel Integration: Ability to design and manage integrated customer journeys across physical and digital touchpoints.
  • Platform Architecture & Scalability: Experience in building scalable, resilient, and secure engagement platforms..
  • Vendor & Partner Management: Strong experience in managing third-party technology providers and service integrators.
  • Leadership & Collaboration: Strong leadership, communication, and stakeholder management skills across business and IT functions.

General Functional Responsibilities

  • Provide visionary leadership to cross-functional technology teams, fostering a culture of innovation and agility.
  • Continuously benchmark against industry best practices and emerging technologies to maintain competitive advantage.
  • Ensure robust IT governance, risk management, and compliance with internal and external regulations
  • Foster collaboration with enterprise architecture, security, infrastructure, and other IT domains.
  • Track and report on key scorecards indicators (KPIs) including Audit and RISK items.

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