Pre-Sales Engineer (IoT & Industrial Automation)

The Role

Technical Solution Development

• Analyze customer requirements, business challenges, and technical specifications to develop suitable solutions.
• Design and propose end-to-end solutions utilizing the company’s product portfolio.
• Prepare technical architecture diagrams, solution designs, bills of materials (BOMs), and technical specifications.
• Ensure proposed solutions align with customer objectives, industry standards, and vendor best practices.
• Translate customer technical requirements into practical, scalable, and cost-effective solutions.

Pre-Sales Support

• Support the sales team during customer meetings, presentations, workshops, and technical discussions.
• Participate in requirement gathering sessions and technical discovery meetings.
• Provide timely technical support and responses to customer inquiries throughout the sales cycle.
• Assist in qualifying opportunities by assessing technical feasibility and solution fit.
• Act as a trusted technical advisor to customers, partners, consultants, and system integrators.
• Gather and analyze customer technical requirements and recommend appropriate products and solutions.
• Configure products, systems, and demonstration environments according to customer specifications.
• Assist customers with technical evaluations, testing, benchmarking, and Proof-of-Concept (PoC) activities.

Product Demonstrations & Proof Of Concept (Poc)

• Deliver compelling product demonstrations showcasing the value and capabilities of the company’s solutions.
• Configure, maintain, and troubleshoot demonstration equipment and test environments.
• Design, execute, and support Proof-of-Concept (PoC) projects and pilot deployments.
• Validate solution performance and functionality against customer requirements.
• Document PoC outcomes and provide recommendations to customers and internal stakeholders.

Technical Proposal & Tender Support

• Prepare technical proposals, compliance matrices, technical submissions, and solution documentation.
• Support tender submissions by preparing technical responses and reviewing specifications.
• Collaborate with vendors and internal teams to ensure technical compliance with customer requirements.
• Assist in preparing project scope documents, technical comparisons, and solution recommendations.

Vendor & Technology Engagement

• Maintain strong technical relationships with technology vendors and manufacturers.
• Participate in vendor training, certification programs, and technical workshops.
• Stay current with emerging technologies, industry trends, and competitive solutions.
• Provide feedback to vendors regarding market requirements, customer challenges, and product improvements.

Customer & Partner Enablement

• Conduct technical training sessions for customers, partners, and internal sales teams.
• Develop technical presentations, reference architectures, application notes, and educational materials.
• Support channel partners and system integrators with solution design and product knowledge.
• Assist customers during solution evaluation and technology adoption phases.

Project Handover & Post-Sales Collaboration

• Support smooth project transitions from pre-sales to implementation teams.
• Provide technical clarification and consultation during project execution when required.
• Assist with troubleshooting and solution optimization during pilot and early deployment stages.
• Work closely with technical support and service teams to ensure customer success.

Continuous Learning & Professional Development

• Actively pursue technical certifications and vendor accreditations.
• Participate in industry events, conferences, webinars, and workshops.
• Maintain a high level of expertise in networking, IoT, AI Edge computing, wireless communications, industrial automation, and digital transformation technologies.
• Continuously expand technical knowledge to support evolving customer requirements and emerging technologies.

Education

• Bachelor’s Degree in Computer Engineering, Electronics Engineering, Telecommunications Engineering, Information Technology, or a related technical discipline.

Experience

• 3–7 years of experience in a Pre-Sales Engineering, Solutions Engineering, Technical Support, Systems Engineering, or related customer-facing technical role.
• Proven experience supporting enterprise, industrial, telecom, IoT, networking, or technology solutions.
• Experience in a value-added distributor, system integrator, technology vendor, or solution provider environment is highly desirable.

Technical Skills

• Strong knowledge of computer systems, operating systems, networking technologies, and IP-based communications.
• Solid understanding of TCP/IP networking, routing, switching, VPNs, wireless communications, and network troubleshooting.
• Hands-on experience in product configuration, commissioning, integration, testing, and troubleshooting.
• Ability to read technical documentation, specifications, and customer requirements and convert them into solution designs.
• Strong understanding of IoT, Industrial Networking, AI Edge Computing, Digital Transformation, and connected device ecosystems.
• Hands-on experience configuring IP networking devices, industrial routers, IoT gateways, VPN connectivity, edge computing platforms, and related technologies is highly desirable.
• Familiarity with industrial communication protocols and networking concepts is considered an advantage.
• Experience preparing technical proposals, solution designs, compliance matrices, and tender documentation.

Professional Skills

• Excellent communication, presentation, and customer engagement skills.
• Strong analytical thinking and problem-solving capabilities.
• Ability to explain complex technical concepts to both technical and non-technical audiences.
• Self-motivated with the ability to manage multiple opportunities and priorities simultaneously.
• Strong teamwork and collaboration skills with sales, vendors, partners, and customers.
• Ability to work independently while maintaining a high level of professionalism.

Additional Requirements

• Passion for emerging technologies and innovation.
• Willingness to travel across the Middle East region to support customers, partners, demonstrations, and industry events.
• Excellent English communication skills (written and verbal) are essential.
• Arabic language skills will be considered an advantage.
• About the company
• Amplicon Middle East is an authorized distributor for worlds leading technology products.
• The top brands of the world in Industrial Automation, Computing and Networking products as well as Telemetry, SCADA and Wireless Communications across UAE and GCC.
• Amplicon Middle East experienced team are able to support customer requirements in a range of industry verticals from Transportation to Power, Process Automation, Water and Wastewater and Oil & Gas.
• Our Vision Our Vision is to become number one Value Added Distributor in the Middle East and North Africa for a vast range of varying industry verticals like Oil & Gas, Petrochemical, Government, Water, Power, Transportation, Defense, and Telecom and so on.
• We believe in bringing the best-of-breed technology to clients footsteps and facilitate extracting maximum potential from enterprise products for improved business pace and scalability.
• Our Mission Focusing on ways to add more value to our product offering, our Mission is to deliver the best value proposition to both vendors and reseller partners; by following a proactive approach for product marketing and distribution to become a partner of choice.