PR Operations and Projects Lead

Overview

Job Summary

Roles & Responsibilities

• Build and guide a centralized press and communications function that ensures all external messaging is aligned, impactful, and consistently delivered across regions.
• Develop scalable PR frameworks and toolkits that can be adopted across international markets while maintaining a unified brand voice.
• Identify and manage high-value media and content collaborations that enhance global reach and reinforce brand positioning.
• Design and execute curated media engagement experiences (including press visits and broadcast opportunities) that generate strong international exposure.
• Oversee both proactive outreach and reactive communications, including handling media inquiries, safeguarding reputation, and managing sensitive issues when they arise.
• Establish clear success metrics for PR performance and continuously refine strategies using data and insights.
• Review and guide external agency proposals, contributing to selection and ensuring alignment with overall communication goals.
• Lead and evaluate agency partners to ensure delivery excellence, efficiency, and measurable impact.
• Work cross-functionally with marketing, digital, trade, and business teams to ensure integrated campaign delivery.
• Foster strong relationships with key stakeholders across the destination ecosystem to co-create compelling stories for global audiences.

Qualifications

• A degree in communications, marketing, business, or a related field.
• Around 8-10 years of experience in international PR, communications, or integrated marketing.
• Strong background working with agencies and managing multi-market projects.
• Deep understanding of media relations and branded content partnerships.
• Excellent written and editorial skills in English.
• Ability to think strategically while executing with precision and attention to detail.