PR KOL Specialist - APAC
Full Job Posting
Responsibilities:
- Assist in identifying and engaging KOLs aligned with our brand values.
- Support the PR team in organizing and attending KOL events, meetings, and networking activities.
- Act as a liaison between the company and KOLs, ensuring timely and professional communication.
- Help manage crisis communications and support resolution efforts with KOLs during sensitive situations.
- Prepare and deliver clear, concise updates and reports on KOL activities and public sentiment.
- Collaborate with cross-functional teams to align KOL strategies with overall PR goals.
- Maintain a professional and presentable image as a representative of the company.
Requirements:
- Recent graduate or final-year student in Communications, Marketing, Public Relations, or related fields.
- Fluency in English is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be an advantage.
- Strong interpersonal skills with the ability to build rapport and maintain professional relationships.
- Presentable, confident, and comfortable attending events and engaging with influencers.
- Proactive, detail-oriented, and able to work effectively in a fast-paced environment.
- Interest in the crypto/blockchain industry is a plus but not mandatory.
- Ability to handle sensitive situations calmly and professionally.
About Binance
Binance is one of the world's largest cryptocurrency exchanges by trading volume, providing a platform for trading digital assets and blockchain services.
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