PR & Influencer Management - Assistant Manager / Senior Specialist

Company Description

Job Description

• Samsung is looking for a passionate team member with extensive experience in influencer marketing and a strong foundation in public relations.
• The position focuses on driving brand desire and engagement through strategic influencer partnerships and high-impact PR activities.
• This role requires an expert in the Saudi and broader MENA influencer landscape, capable of managing end-to-end campaigns that align with global brand standards while resonating with local audiences.
• The ideal candidate is an agile communicator who can work across functions, managing both the creative side of influencer collaborations and the analytical side of performance tracking.
• The key roles and responsibilities include (but are not limited to):
• Influencer Strategy & Execution: Develop and lead the influencer marketing strategy to drive brand awareness and conversion across D2C channels.
• Partnership Management: Identify, vet, and manage relationships with Tier 1 and mid-tier influencers, content creators, and talent agencies.
• Campaign Integration: Collaborate with brand and digital teams to integrate influencer content into wider marketing ecosystems and product launches.
• PR & Media Relations: Support the broader PR strategy by maintaining relationships with key media outlets and facilitating product reviews.
• Content Collaboration: Oversee the creation of high-quality, authentic content toolkits and creative briefs for influencer partners.
• Events & Activations: Organize and facilitate influencer-led events and "unboxing" experiences to maximize social buzz and PR coverage.
• Contracting & Negotiation: Handle end-to-end talent negotiations, contracting, and compliance with local advertising regulations.
• Agency Oversight: Manage day-to-day operations with PR and talent agencies to ensure KPIs are met and projects stay on budget.
• Performance Tracking: Monitor, analyze, and report on influencer campaign ROI, engagement metrics, and PR sentiment.
• Risk Management: Proactively identify potential risks in influencer associations and manage communication during sensitive brand moments.
• Essential skills and experience:
• Influencer Expertise: Deep knowledge of the MENA creator economy, social media trends, and platform algorithms (Instagram, TikTok, Snapchat, YouTube).
• Analytical Thinking: Ability to synthesize data from influencer campaigns into actionable insights.
• Communication: Exceptional negotiation skills and the ability to present complex campaign ideas to senior stakeholders.
• Technical Proficiency: Advanced skills in Microsoft PowerPoint and Excel for reporting and deck creation.
• Project Management: Proven ability to prioritize multiple product launches simultaneously in a fast-paced environment.
• Judgment: Strong aesthetic and ethical judgment when selecting brand ambassadors.

Qualifications

• Minimum 3–7+ years of solid experience in Influencer Management, preferably with a background in a top-tier agency or a multinational consumer electronics/tech brand.
• Bachelor’s degree in Marketing, Communications, Public Relations, Business, or a related field.
• Fluency in written and spoken English and Arabic.
• Demonstrated success in executing high-budget digital and social-first communication campaigns.
• Demonstrated ability to interact with all levels within the organization, including executive level, marketing vendors and agencies.