PR Group Account Director - Destination, Sport, Entertainment & Culture

Overview

What you'll do

• Lead the development and execution of strategic PR and communications plans, overseeing integrated campaigns across destination, sport, entertainment, and culture sectors.
• Cultivate and manage strong client relationships, leading regular meetings, handling ongoing requests, and ensuring the timely delivery of high-quality outputs.
• Develop and own deep relationships with key Arabic media contacts, including journalists and editors, to drive proactive and reactive media engagement and secure impactful coverage.
• Oversee the strategic planning and flawless execution of all media FAM trips, coordinating closely with KSA Account Executives for logistical support.
• Craft compelling briefing documents, media briefs, key messages, and background materials, ensuring alignment with client strategic narratives and media positioning.
• Provide expert on-ground communications support for major events, launches, and press engagements, ensuring seamless coordination with media and stakeholders.
• Monitor and analyze campaign performance, timelines, and deliverables to ensure successful execution, strategic alignment, and measurable outcomes.
• Lead, guide, and mentor the KSA team, fostering clear accountability, efficient project delivery, and consistent quality control across all client deliverables.

Experience that contributes to success

• Proven experience as an Account Director or Group Account Director within a public relations agency setting.
• Extensive and demonstrable background in public relations within the destination, sport, entertainment, or culture sectors.
• Strong media relations expertise, with a particular focus on and established connections within the Arabic media landscape.
• Exceptional ability to develop and produce high-quality Arabic content and compelling communication materials.
• Fully bilingual proficiency in both written and spoken Arabic and English is essential.
• Demonstrated leadership skills, with a track record of effectively guiding, mentoring, and overseeing PR teams.
• A strong portfolio showcasing successful strategic planning, integrated campaign management, and client relationship excellence.
• Practical experience in providing on-ground communications support and managing press engagements for high-profile events.
• #LI-RE1
• You belong at Burson:
• Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders.
• We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands.
• Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent.
• We invest in our people because we believe their success is our success.
• At Burson, we’re an agency of learn-it-alls.
• We recognize that the things we do best, creativity and communications, require a level of nuanced understanding.
• That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities.
• Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners.
• Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.
• We believe the best work happens when we're together, fostering creativity, collaboration, and connection.
• That's why we’ve adopted a hybrid approach, with teams in the office around four days a week.
• If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
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