PR EXECUTIVE - FEMALE
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About the Role
PR Executive – PR Coverage & Key Responsibilities PR Coverage!Ready to join anytime! The PR Executive is responsible for securing media exposure and increasing brand awareness through effective public relations activities.
Key Skills for This Role
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Overview
PR Executive – PR Coverage & Key Responsibilities PR Coverage
!!!!Ready to join anytime!!!!!
The PR Executive is responsible for securing media exposure and increasing brand awareness through effective public relations activities.
Key Responsibilities
- Secure media coverage in newspapers, magazines, online publications, TV, radio, and blogs.
- Build and maintain strong relationships with journalists, editors, influencers, and media partners.
- Write and distribute press releases, media alerts, and company announcements.
- Pitch story ideas and company news to relevant media outlets.
- Monitor and track media coverage and prepare monthly PR reports.
- Coordinate media interviews and press conferences.
- Organize media events, product launches, and brand activations.
- Manage influencer collaborations and media invitations.
- Monitor competitor PR activities and industry trends.
- Support crisis communication when required.
Kpi And Performance Targets
- Number of media placements secured each month.
- Quality of media coverage (Tier 1, Tier 2, and industry publications).
- Estimated media reach and impressions.
- Share of voice compared to competitors.
- Number of press releases published.
- Influencer collaborations completed.
- Media event attendance and coverage.
- Positive brand sentiment in media coverage.
- Monthly PR coverage report delivered on time.
Preferred Experience
- 2–4 years of experience in Public Relations.
- Experience in hospitality, F&B, luxury brands, or lifestyle industries is preferred.
- Strong network with UAE media, journalists, and influencers.
- Excellent English communication and writing skills.
- Fluent in English
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