PR & Comms Lead (Bilingual)

Overview

Client Leadership & Strategic Advisory

• Serve as the primary client lead for key accounts, managing relationships with confidence, credibility, and discretion.
• Develop deep understanding of client businesses, industries, and stakeholder environments to anticipate needs and challenges.
• Provide strategic counsel on communication priorities, positioning, and reputation management.

PR Strategy & Problem Solving

• Lead the development of PR and communication strategies aligned with client objectives and broader business goals.
• Advise clients on complex issues, emerging risks, and sensitive topics, offering clear recommendations and structured solutions.
• Support clients through moments of change, scrutiny, or opportunity with calm, informed judgement.

Media Relations & Narrative Development

• Guide media strategy and engagement, ensuring messaging is clear, consistent, and relevant.
• Oversee media planning, story development, and press engagement in collaboration with PR and media teams.
• Ensure client narratives are compelling, credible, and aligned with reputational goals.

Account Oversight & Delivery Excellence

• Oversee day-to-day account delivery, ensuring work is timely, accurate, and aligned with agreed strategies.
• Work closely with internal teams to translate strategic direction into effective execution.
• Monitor progress, manage expectations, and proactively address issues to maintain client confidence.

Client Insight, Reporting & Recommendations

• Provide clients with regular updates, strategic perspectives, and clear reporting on activity and impact.
• Gather client feedback and market insight to inform recommendations and refine approaches.
• Track account performance against objectives, ensuring client KPIs and expectations are met.

Business Growth & Account Development

• Identify opportunities to expand client engagements through strategic thinking and strong partnership.
• Contribute to proposals, pitch development, and strategic account planning.
• Support client retention and growth by consistently delivering value-led counsel.

Risk, Issue & Stakeholder Management

• Identify potential reputational or engagement risks and advise on mitigation strategies.
• Manage issues or conflicts proactively, ensuring resolution protects both client relationships and reputation.
• Support crisis or sensitive communications in coordination with senior leadership when required.

Internal Leadership & Collaboration

• Mentor and support junior team members, helping develop confidence, judgement, and client-handling skills.
• Represent the client perspective internally, ensuring client priorities inform planning and decision-making.
• Encourage best practices and knowledge sharing across teams.

Thought Leadership & Advisory Positioning

• Stay informed on media, industry, and communications trends relevant to client sectors.
• Share insights and perspectives that help position the agency as a trusted communications advisor.
• Contribute to strategic thinking that strengthens the agency’s PR and advisory offering.

Required Experience & Profile

• 7–12 years of experience in public relations, strategic communications, client engagement, or consultancy roles.
• Proven experience managing senior client relationships and complex accounts.
• Strong background in PR strategy, media relations, and reputation management.
• Excellent written and verbal communication skills, with confidence engaging senior stakeholders.
• Strong problem-solving mindset with the ability to think strategically under pressure.
• Experience working cross-functionally with media, strategy, and leadership teams.
• Bachelor’s degree in Communications, PR, Journalism, Business, or a related field.
• Client-centric, proactive, and commercially aware.