PR Apprenticeship

Purpose of the role

Responsibilities

• Client Management
• Assists the team with the management of client accounts and projects, helping to establish TEAM LEWIS as an invaluable long-term partner for marketing and communications services
• Coordinates communication (including meetings and reviews) with clients, adhering to deadlines and client service level agreements
• Supports the new business process by providing research and coordination
• Assists with the coordination of press tours, events and review programmes
• Media Relations
• Understands and avidly follows the news agenda, positioning clients and products within context
• Researches and identifies appropriate journalists, bloggers and analysts on an on-going basis
• Develops media and blogger relationships for self and on behalf of the team
• Monitors relevant news sources and alerts the team to relevant breaking news opportunities
• Develops an understanding of strong news angles and media opportunities, escalating these to more senior team members
• Organises and coordinates media interviews and press briefings
• Content
• Drafts a broad range of written materials including biographies, briefing documents, media alerts, soundbites, Q&As, backgrounders and boilerplates
• Creates press materials and compelling content for both traditional and digital media
• Creates valuable and insightful briefing sheets to assist clients with their press communications
• Develops and shares knowledge around how to find a good news angle or hook
• Focuses on improving writing ability, adapting and refining style to suit the needs of the client
• Digital / Social media
• Uses social media platforms to expand own network, develop media relationships and positively impact client results
• Provides social media insight as well as execution and management of related digital activity
• Developing organic social media content calendars, supporting with paid media boosting and website uploads
• Team working and development
• Ensures personal and deliverable client objectives are met on an on-going basis
• Accurately reports activity levels and regularly completes timesheets to ensure correct allocation of client and team duties
• Escalates general new business requests to appropriate team members
• Works closely with line manager to maximise own strengths, improve weaknesses and support individual and team career development
• Regularly attends TEAM LEWIS training sessions and daily press briefings to enhance skills and develop knowledge
• Reporting and analysis
• Tracks and reports on media activity, including coverage reports, press clippings, online media engagement, showing progress using metrics
• Ensures that all account activity and results are reported back to the Senior Campaign Executive / Campaign Manager / Campaign Director
• Communicates account performance internally at account reviews
• Provides reports to the Account Director or senior management team on request
• General
• Supports the Account Servicing team on ad hoc initiatives and projects
• Takes a proactive role in promoting the TEAM LEWIS brand, its work, identity and values
• Supports the HR / talent team by promoting both internal and external opportunities at TEAM LEWIS across social media and via the referral scheme
• Contributes and supports the continuous improvement of systems, practices and policies
• Supports the Office Coordinator with front desk duties when required, including opening the office

About you