PR Account Manager

The role

What you’ll do

• Manage day-to-day account operations and act as a trusted point of contact for clients.
• Lead integrated communications from planning through delivery, including media relations, thought leadership, content, and social.
• Provide recommendations and practical counsel aligned with client goals; develop story angles and identify news, media, and influencer opportunities.
• Manage campaign timelines, budgets, deliverables, and internal workflows; track performance and prepare reports with practical recommendations.
• Build relationships with clients, journalists, influencers, and agency colleagues; guide and support junior team members.
• Identify ways to strengthen client relationships, expand programmes, and support new business activity.

What you’ll offer

• Around 3–4 years’ experience in public relations, communications, or a related agency environment.
• Experience managing client accounts and communications programmes from planning through delivery.
• Strong media-relations understanding, including story development and securing quality opportunities.
• Experience with integrated campaigns across earned media, content, and social channels.
• Strong writing, editing, presentation, organisation, and project-management skills; able to adapt content for different audiences and manage competing deadlines.
• Able to work independently on smaller accounts while seeking senior guidance when appropriate; collaborative, proactive, and solutions-focused.
• B2B technology, AI, corporate, or business-client experience is preferred; supporting or mentoring junior colleagues is advantageous.

Benefits and development

• The agency offers learning and development, coaching, wellbeing support, health insurance coverage, and a wellness programme.
• Other listed benefits include duvet days, annual leave starting at 20 days and increasing to 25 after the first year, days in lieu, and summer Fridays.
• Benefits include a $200 wellness allowance, a $300 home-office allowance, and monthly contributions toward internet and phone bills.
• Employees may work from home and participate in the work-from-anywhere programme.

Workplace

• The role is with Archetype’s Sydney team; the posting describes flexibility to work from home and participate in a work-from-anywhere programme.

About Archetype