PPC Manager
Role Overview
The posting title is PPC Manager; the role description calls it Paid Media Specialist.
Manage and optimize paid media campaigns across a diverse portfolio of agency clients, improving performance, ROI, and data-driven recommendations.
Key Skills for This Role
Full Job Posting
About CloudMellow
CloudMellow is a full-service digital agency founded in 2015 and headquartered in Dallas, Texas.
The agency works in branding, website design and development, digital marketing, hosting, and maintenance.
About the role
The posting title is PPC Manager; the role description calls it Paid Media Specialist.
Manage and optimize paid media campaigns across a diverse portfolio of agency clients, improving performance, ROI, and data-driven recommendations.
Key responsibilities
- Manage paid search and paid social across a portfolio of approximately 70% B2B and 30% B2C clients.
- Build, launch, and optimize campaigns on Google Ads, Meta, LinkedIn, Microsoft Ads, and other platforms.
- Manage budgets, pacing, bids, audiences, targeting, and automated rules; optimize CTR, CPA, ROAS, and CVR.
- Support conversion tracking and measurement using Google Tag Manager, Google Analytics, and platform-specific tools.
- Analyze campaign data, recommend actions, prepare client-ready reports, and present results, risks, and opportunities.
- Collaborate across strategy, project management, creative, sales, and leadership; manage multiple clients and deadlines.
- Participate in weekly optimization reviews and team training.
Qualifications
- Requires three to four years of paid search or paid social experience in a digital marketing or creative agency; applicants without agency experience will not be considered.
- The posting separately lists five years of PPC Campaign Management as required.
- Requires PPC campaign experience with B2B and B2C clients, and proficiency in Google Ads, Meta Ads Manager, LinkedIn, Microsoft Ads, and at least one additional platform.
- Requires experience with bid management, campaign automation, audience segmentation, and budget pacing.
- Requires familiarity with Google Tag Manager, Google Analytics, conversion tracking, and measurement best practices.
- Requires analytical skills, demonstrated campaign improvement, proficiency in Microsoft Excel, PowerPoint, and Looker Studio, and strong communication and presentation skills.
- Requires organization, adaptability, and ability to manage multiple priorities.
Performance expectations
Maintain platform accuracy and budget pacing within a ±5% variance.
Drive consistent improvement in CTR, CPA, ROAS, and CVR; deliver accurate, error-free campaign builds and reports.
Understand campaign goals, budgets, audiences, and timelines.
Compensation
- Pay is ₹19,571.17–₹1,000,000 per month.
Workplace
- Work location is in person.
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