PG India - Associate Director

Role Overview

Key Responsibilities

• 1. Content Strategy & Planning
• · Identify audience insights and content opportunities
• · Develop integrated content strategies aligned with brand and media objectives
• · Ideate and execute industry first PR’able solutions
• · Plan and execute content creation and associations across Digital, TV, Radio & Print in an integrated manner
• · Responsible to drive revenue for the unit in the region
• 2. Content Creation & Execution
• · Lead development of high-quality content (copies, scripts, blogs, video concepts, social creatives)
• · Collaborate with creative, design, and production teams
• · Ensure content aligns with brand tone, messaging, and campaign goals
• 3. Analytics & Reporting
• · Track content performance metrics: engagement, reach, conversions, ROI
• · Build reports and derive actionable insights
• · Continuously optimize based on performance data
• 4. Team and stakeholder management
• · Manage a lean team in the region
• · Collaborate with cross-functional teams (media, creative, analytics)
• · Manage and hone client relationships

Key Skills & Requirements

• · 8-12 years of experience in content strategy/creative strategy/branded content
• · Experience in agency units/sports marketing/talent marketing agencies preferred
• · Understanding of emerging tech solutions is a must (Gen AI, AR, VR etc)
• · Experience in developing and executing branded properties, collaborations and associations and large-scale content campaigns.
• · Exceptional ideation & storytelling with the ability to effectively communicate complex concepts to diverse audiences.
• · Experience working in a matrix environment managing partners, internal stakeholders and clients
• · Excellent communication, presentation interpersonal & analytical skills
• · Proven ability to manage a team
• · Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)

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