Performance Senior Manager
Key Skills for This Role
Full Job Posting
Responsibilities
- Own day-to-day client relationships and act as primary contact for performance marketing mandates; translate client objectives into integrated media strategies.
- Lead strategic planning across Google Ads, Meta, TikTok, Snapchat and LinkedIn; own campaign KPIs, budgets, forecasts and account performance.
- Develop and present media strategies, plans, recommendations and performance reviews; lead client meetings and identify account growth opportunities.
- Analyse campaign and business performance, identify drivers and risks, and make data-led recommendations on audiences, channels, budgets, bidding, creative, funnel strategy and measurement.
- Own performance projections, budget pacing and delivery against targets; translate results into clear recommendations for senior stakeholders.
- Work with platform partners and internal specialists; oversee campaign execution and optimisation performed by the team.
- Build, manage and mentor a performance marketing team; set priorities, ownership structures and quality standards, review outputs and provide strategic direction.
- Manage multiple priorities in a high-pressure client environment and identify opportunities for account growth and new capabilities.
Mandatory platform experience
- Strong working knowledge and strategic experience across Google Ads, Meta Ads Manager, TikTok Ads Manager, Snapchat Ads Manager and LinkedIn Campaign Manager.
- Must be able to evaluate channel roles and performance strategically, rather than only execute campaigns.
Mandatory tools and technical skills
- Google Ads Editor and GA4.
- AppsFlyer or an equivalent mobile measurement partner.
- Strong analytical and modelling capabilities in Microsoft Excel or Google Sheets.
- Strong presentation and storytelling skills in Microsoft PowerPoint, including client-ready strategic decks.
Preferred experience
- Experience with Finance, Banking, BFSI, Fintech or Credit Card clients; large media budgets and complex multichannel campaigns; or UAE/GCC brands is preferred.
- Client-facing or account management experience, significant client relationship ownership and presenting to senior client stakeholders are preferred.
- Performance marketing team management, full-funnel marketing, app acquisition, lead generation, account opening, transactions or other business-outcome-led campaign experience is preferred.
- Attribution, measurement frameworks, performance forecasting and agency experience with multiple clients and complex stakeholder environments are preferred.
Candidate profile
The profile emphasizes client service, stakeholder management, strategic thinking, commercial and numerical acumen, confident communication, leadership and people management.
Candidates should be organised, resilient in high-pressure environments, comfortable challenging others constructively, and able to take ownership, make decisions and drive accountability.
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