Performance Marketing Specialist

Plan, execute, and optimise paid search, display, and affiliate campaigns across Japan and Taiwan markets (Google Japan, Yahoo! Japan, LINE Ads, and Taiwan-specific platforms)

Ensure all paid media traffic lands on the correct SEO-optimised pages within the online shop

Manage budgets, bids, and pacing across multiple platforms simultaneously

Report on campaign performance weekly with clear insights and recommended actions

Drive traffic and conversion for new subscription sales through search, display, and affiliate channels

Collaborate with the organic search and affiliate lead on landing page alignment and audience targeting

Support PC OEM trial conversion campaigns in Japan and Taiwan markets

Coordinate with the Renewal Sales team on digital touchpoints that complement physical direct mail (DM) campaigns

Build and optimise paid retargeting flows for manual renewal audiences

Work with the Manila-based design and development team to brief landing page requirements in clear, actionable terms

Provide localisation guidance for ad copy, creative, and landing page content for Japan and Taiwan markets

Partner with the program manager (Tokyo) to align campaign timelines with broader product and sales initiatives

Support ANZ and broader APAC markets as needed alongside primary Japan and Taiwan responsibilities

3+ years of hands-on performance marketing experience, with demonstrable exposure to Japan and/or Taiwan digital markets

Proven track record managing paid search and/or paid social campaigns familiarity with Yahoo! Japan Ads, Google Japan, or LINE Ads Platform is a strong advantage

Strong English communication skills written and spoken for daily collaboration with teams in Sydney, Tokyo, and Manila

Solid understanding of SEO principles and how paid and organic channels interact

Experience working with eCommerce or subscription-based products

Comfort with data able to pull your own reports, identify trends, and present findings clearly

Experience managing campaigns specifically in Japan and/or Taiwan understanding of platform nuances, consumer behaviour, and localisation requirements

Familiarity with affiliate network management in Japanese or Taiwanese markets

Understanding of physical-to-digital conversion flows (e.g. direct mail to online shop)

Working knowledge of tag management and conversion tracking (Google Tag Manager, etc.)

Experience briefing or collaborating with remote creative and development teams

Experience in software, SaaS, or consumer subscription categories

English is the primary working language for this role. Japanese and/or Chinese language skills are a genuine advantage given our Japan and Taiwan market focus, but we will not exclude strong candidates on language alone. Platform expertise and campaign performance track record matter most.

English Professional proficiency required. Primary language for all internal communication, reporting, and team collaboration.

Japanese A significant plus. Useful for platform management, ad copy review, and direct coordination with the Tokyo-based business team.

Traditional Chinese (Mandarin) A plus. Useful for Taiwan market campaign management, ad copy review, and localisation coordination.

Note: Candidates who bring Japanese or Traditional Chinese alongside strong English and proven paid media experience will be prioritised. Strong candidates with English only but deep Japan/Taiwan platform knowledge are still encouraged to apply.

In your first 90 days, you will have audited existing Japan and Taiwan campaigns, identify quick wins, and delivered a market-by-market optimisation plan. Within six months, you will own paid media performance across both primary markets, be a trusted partner to the Tokyo business team and the Manila operations team and have a clear view of ANZ and APAC expansion opportunities.

Be Passionate.

Be Innovative.

Be a Trender.

Be #EngineeredToDoGood.