Performance Marketing Manager

Overview

Google Ads

• Own the full Google Ads setup across all group brands including campaign architecture, bidding strategy, budget allocation and ongoing optimization
• Conduct independent account audits and identify structural issues quickly
• Manage Search, Performance Max, Display and YouTube campaigns in a lead generation context
• Handle conversion tracking, pixel audits, GA4 integration and offline conversion imports
• Understand how auction mechanics, Quality Score and smart bidding actually behave in practice, not just in theory

Meta Ads

• Run Meta campaigns end to end including campaign structure, audience segmentation, creative direction and performance optimization
• Navigate attribution challenges honestly and build retargeting across the full funnel from awareness through to enrolment
• Brief and evaluate creative with a clear view of what converts

Multi-Brand Management

• Manage paid media simultaneously across multiple education brands with different audiences, propositions and performance benchmarks
• Allocate budgets across brands based on ROI and seasonal demand
• Build brand-level dashboards that give leadership honest, real-time visibility

Funnel And Crm Accountability

• Work with the sales team and CRM to close the loop between lead quality and conversion, not just cost per lead but cost per enrolment
• Maintain clean UTM structure across all campaigns so attribution is reliable
• Flag lead quality issues upstream before they reach the sales floor

Retargeting And Direct Marketing Automation

• Build and manage retargeting sequences that extend beyond paid platforms into direct channels including email and WhatsApp
• Design and oversee automated direct mailer campaigns with proper segmentation, sequencing and performance tracking
• Manage WhatsApp blast campaigns including audience lists, messaging cadence, compliance and conversion tracking
• Ensure all direct marketing activity is coordinated with paid campaigns so messaging is consistent and audiences are not overlapping or fatigued

Agency And Vendor Management

• Assess and manage existing agency relationships and hold external vendors to clear performance standards
• Make direct recommendations on agency performance to senior leadership

Experience

• 10 to 12 years of hands-on paid media experience, whether agency or in-house, but always personally inside the accounts
• A track record of managing significant budgets across Google and Meta at the same time
• Demonstrable cost per lead improvements on accounts you personally ran. We will ask for specific numbers
• Multi-brand or multi-client management experience
• B2C lead generation is a minimum requirement. Education sector experience is a strong advantage

Skills And Mindset

• You can open an account, run an audit and identify what is wrong within the first half hour
• You know the difference between a lead that looks cheap and one that actually converts, and you optimize for the latter
• You can spot attribution fraud, inflated impression share and agency vanity metrics before they land on a report
• You build dashboards that surface problems quickly, not ones that are designed to look good
• You communicate clearly upward: what is working, what is not, and what decision is needed

Character

• You are accountable. If a campaign underperforms, you say so before being asked and you already have a view on why and what to do next
• You work with urgency. This business has targets that are live now
• You are honest with data. We have had enough of optimistic reporting
• You are comfortable in a lean, fast-moving team without layers of support

What Mindbase Offers

• Direct access to senior leadership and genuine decision-making authority over the performance function
• Multi-brand scale with meaningful budgets across a group that has been operating for over 25 years
• A team actively investing in AI tools, systems and operational infrastructure
• Competitive compensation in line with genuine senior experience
• The opportunity to build the performance marketing function from the ground up