Performance Marketing Manager
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Key skills for this role
About the Role
Ruuby - Performance Marketing Manager Ruuby is the leading at-home beauty and wellness platform, connecting clients with vetted therapists across the UK, UAE, Switzerland and the South of France.
Key Skills for This Role
Full Job Posting
Ruuby - Performance Marketing Manager
Ruuby is the leading at-home beauty and wellness platform, connecting clients with vetted therapists across the UK, UAE, Switzerland and the South of France.
As we scale across markets, we're looking for a Performance Marketing Manager to own our paid and organic growth - driving acquisition, retention and revenue across the UK and our international markets.
This is a hands-on, data-led role for someone who knows how to set up, run and optimise paid campaigns end to end, and who can balance day-to-day execution with the strategy and budget decisions behind it.
The role
You'll own performance marketing across Ruuby's markets - taking full responsibility for Meta, Google and TikTok ads, alongside our SEO and GEO strategy.
You'll own the budget, set the strategy, and be accountable for the numbers, reporting clearly on what's working and where the next pound is best spent.
You'll think beyond the click - looking at the full funnel, from first impression through to booking and repeat, using product and booking data to find where growth really comes from.
What you'll do
- Paid media (the core of the role)
- Own Meta advertising across the UK and international markets - strategy, set-up, execution and optimisation.
- Plan and run Google Ads campaigns - search, performance max and beyond.
- Build and scale TikTok ad campaigns.
- Own the paid media budget across channels and markets - allocating spend where it delivers, and managing to clear targets (CAC, ROAS, CPA).
- Set up campaigns end to end - audiences, creative testing, tracking and optimisation.
- Partner with the brand & content lead on ad creative - briefing, storyboarding and shaping concepts for paid.
- Run structured creative testing to identify top-performing hooks, formats and angles.
Seo & Geo
- Own Ruuby's SEO strategy - technical, on-page and content, working to grow organic visibility across markets.
- Lead on GEO (Generative Engine Optimisation) - ensuring Ruuby surfaces in AI answer engines (ChatGPT, Perplexity, Google AI Overviews) as well as traditional search.
Growth & Analytics
- Take a full-funnel view of growth - connecting paid and organic activity through to bookings, retention and revenue.
- Dig into product and booking analytics to understand customer behaviour, drop-off and what drives repeat.
- Identify growth opportunities across the funnel - not just top-of-funnel acquisition, but conversion and retention.
- Run experiments and use data to inform where to invest next.
- Reporting & strategy
- Own performance reporting across all channels - clear, regular and actionable.
- Translate data into decisions: what to scale, what to cut, where to test next.
- Set the performance marketing strategy and roadmap across UK and international markets.
- What we're looking for
- Proven experience running paid campaigns across Meta, Google and TikTok, ideally across multiple markets.
- Strong commercial and analytical skills - comfortable owning a budget and being measured on results.
- A growth mindset - comfortable looking across the whole funnel and digging into product and booking data, not just ad-platform metrics.
- Experience with analytics tools (GA4, Looker, Mixpanel/Amplitude or similar).
- Hands-on with campaign set-up and execution, not just oversight.
- Solid understanding of SEO, with awareness of how AI is reshaping search (GEO).
- Confident reporting and presenting performance to stakeholders.
- Self-starter who can own their channels end to end.
- Nice to have
- Experience marketing across international markets
- Background in beauty, wellness, marketplace or D2C.
- Experience feeding creative requirements into content/social teams.
How to apply
Send us your CV and a short note on a paid campaign you've owned - what you set out to achieve, what you did, and the results.
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