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Performance Marketing Manager

Maasq Marketing Management
Dubai, UAE
Full-time
Mid-Senior
Onsite
Discovered 2 weeks ago
Performance marketingPaid media strategy and executionFull-funnel campaign managementMeta Ads ManagerGoogle AdsTikTok Ads Manager

Full Job Posting

Role overview

Full-time, on-site Performance Marketing Manager role in Dubai, UAE; requires 4–5 years of experience.

Owns paid media strategy and execution across MAASQ’s client portfolio, with a focus on commercial outcomes across the full marketing funnel.

About MAASQ

Boutique luxury marketing company focused on strategy, branding, content, social media, production, and measurable business growth.

Key responsibilities

  • Develop and execute full-funnel paid media strategies; plan, launch, and optimize campaigns across Meta, Google, TikTok, YouTube, and programmatic platforms.
  • Manage client accounts, budgets, pacing, forecasting, objectives, KPIs, and measurement frameworks.
  • Improve ROAS, CPA, CAC, conversion rates, and other commercial outcomes; build dashboards and performance reports.
  • Use GCC audience behavior, seasonality, and competitive insights to guide campaign planning and optimization.
  • Work with creative and strategy teams on campaign assets, messaging, testing plans, and A/B experiments.
  • Identify conversion barriers and recommend landing-page and customer-journey improvements.
  • Maintain reliable tracking, attribution, and data quality using GA4, Tag Manager, pixels, conversion APIs, and UTM tagging.
  • Present performance insights to clients and leadership, and coordinate campaign workflows, deadlines, and platform requirements.

Experience and qualifications

  • 4–5 years of hands-on performance marketing or paid media experience, including substantial Dubai/GCC market experience.
  • Proven management of large advertising budgets for luxury and/or government-sector clients, supported by verifiable results.
  • Understanding of the full marketing funnel, with results beyond lead generation and ability to translate business goals into media plans and KPIs.
  • Hands-on expertise in Meta Ads Manager, Google Ads, and TikTok Ads Manager; practical programmatic/DSP experience.
  • Proficiency in GA4, Google Tag Manager, Looker Studio, conversion tracking, pixels, conversion APIs, attribution, and UTM governance.
  • Analytical ability across ROAS, CPA, CAC, conversion rates, and business profitability; experience with structured campaign experiments.
  • Ability to manage multiple accounts and budgets, communicate insights, collaborate across teams, and take ownership of results.
  • Portfolio or case studies demonstrating campaigns, budget scale, platforms, and measurable outcomes.

Tools and preferred experience

  • Essential platforms include Meta Ads Manager; Google Ads Search, Performance Max, and YouTube; TikTok Ads Manager; GA4; Google Tag Manager; Looker Studio; programmatic/DSP platforms; and tracking and attribution tools.
  • AI-powered marketing and campaign automation tools, CRM and offline conversion integrations, and landing-page testing or conversion-rate optimization tools are preferred.
  • Agency or Marketing-as-a-Service experience and AI-powered workflow or reporting automation are nice to have.

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