Performance Marketing Lead

Mission of the role

Key outcomes in the first 6–12 months

Must-have experience & Background

• Base Expertise:
• In-house performance marketing experience (not agency side), helping to manage at least USD $100,000 of monthly spending.
• A proven track record of consistently exceeding revenue and customer acquisition goals; background focused solely on impression or click metrics will not be evaluated.
• At least 6 years hands-on experience with Google Ads, including campaign setup, management, and reporting, with deep understanding of optimizing across multiple campaign types.
• Significant experience with Performance Max is a major plus.
• Proficiency in Excel and Google Sheets, with the ability to create advanced formulas, pivot tables, and dynamic dashboards.
• Analytical Skills:
• Demonstrated ability to analyze large datasets and extract meaningful trends and insights.
• Experience in identifying tracking discrepancies and resolving complex attribution/tracking issues.
• Expertise in forecasting and performance target tracking.
• Communication & Collaboration:
• Strong verbal and written communication skills to present findings and recommendations to non-technical stakeholders.
• Experience collaborating with cross-functional teams, including marketing, BI, and ecommerce teams.

Must-have attributes

• Ownership: Reliability and trust. Seeing things through to completion and proactively helping to get things back on track when challenges arise.
• Humility: Open-mindedness to feedback and willingness to learn from others. High self-awareness and emotional intelligence.
• Structured Thinking: Sound judgement to balance the needs of the organisation, team, and customers across a complex business.
• Data-driven: Using sound data to support strategies and review the success of initiatives.
• Can have tough conversations in a positive way: Proactively addressing difficult situations with kindness to build empathy, trust, and great working relationships.

The interview process

Benefits

• Some other great things about working at Sleek
• Humility and kindness: Humility is a core attribute we hire for, which means we have a culture of not taking ourselves too seriously and being able to laugh. Kindness is also incredibly important. We are committed to creating and nurturing a diverse and inclusive environment.
• Flexibility: You’ll be able to work from home 3 days per week. If you need to start early or start late to cater to your family or other needs, we don’t mind, so long as you get your work done and proactively communicate. You can also work fully remote from anywhere in the world for 1 month each year
• Personal growth: You’ll get a lot of responsibility and autonomy at Sleek - we move at a fast pace so you’ll be making decisions, making mistakes and learning. There’s also a range of internal and external facing training programmes we run. We’re also at the forefront of utilising AI in our space and are developing a regional centre of AI excellence. It is our intention that if you leave Sleek, you leave as a more well-rounded person and professional.
• Sleek is also a proudly certified B Corp . Since we started our journey in 2017, we’ve been committed to building Sleek as a force for good. In just over 5 years, we’ve joined a community of industry leaders like Patagonia, Ben & Jerry's, and P&G who are building an inclusive, equitable, and a regenerative economy.