Performance Marketing Executive
Role Overview
The Performance Marketing Executive owns growth from audience acquisition through conversion, retention, and paid subscription growth.
This is a data-driven growth role focused on performance and commercial outcomes, rather than traditional brand or social media marketing.
Key Skills for This Role
Full Job Posting
Role overview
The Performance Marketing Executive owns growth from audience acquisition through conversion, retention, and paid subscription growth.
This is a data-driven growth role focused on performance and commercial outcomes, rather than traditional brand or social media marketing.
Location
- The posting specifies Dubai, UAE.
Required skills
- Mandatory skills listed include performance marketing, paid acquisition, Google Ads, Meta Ads, SEO, organic growth, CRO, conversion funnels, A/B testing, CAC, LTV, cohort analysis, churn, retention, GA4, conversion tracking, attribution, subscription growth, SaaS, and MRR.
- Hands-on experience is required across paid acquisition and SEO/organic growth.
- GA4 is essential.
Key responsibilities
- Own and optimize paid acquisition across Google, Meta, LinkedIn, X, and Microsoft Ads, focusing on CAC and commercial returns.
- Develop SEO and organic acquisition strategies to build sustainable traffic and reduce reliance on paid channels.
- Own and optimize the funnel from first visit and registration through paid conversion.
- Drive CRO through landing-page optimization, A/B testing, registration journeys, and paywall and conversion flows.
- Partner with CRM and lifecycle teams on onboarding, engagement, retention, and win-back journeys.
- Improve free-to-paid and trial-to-paid conversion and support subscription growth.
- Report on CAC, LTV, payback period, cohorts, churn, MRR, and channel efficiency.
- Ensure accurate conversion tracking, attribution, and measurement across channels.
- Use performance data to recommend marketing investment and budget allocation.
Candidate requirements
- At least 3 years of experience in performance, growth, or acquisition marketing.
- Strong understanding of CAC, LTV, funnels, cohorts, retention, and churn.
- Demonstrated conversion improvements through CRO, landing pages, paywalls, or registration flows.
- Strong analytical capability and GA4 experience.
- Subscription, digital media, or SaaS experience is highly desirable.
- SQL and/or BigQuery experience is highly advantageous.
- Commercial mindset linking marketing activity to revenue, conversion, and payback.
Candidate fit
Candidates whose experience is primarily brand marketing, social media, communications, or events marketing without hands-on performance or acquisition ownership are unlikely to fit.
Candidates are asked to highlight measurable results in acquisition, CAC, conversion, retention, and revenue growth.
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