Performance Marketing Executive
Role Overview
Kritsnam builds smart water-metering and management solutions and is hiring a hands-on marketer for its Dhaara products.
Works directly with the founder, who provides strategy, creative direction, audience inputs, and budget approvals.
The role executes campaigns, monitors performance, and turns campaign data into useful recommendations.
Key Skills for This Role
Full Job Posting
About the role
Kritsnam builds smart water-metering and management solutions and is hiring a hands-on marketer for its Dhaara products.
Works directly with the founder, who provides strategy, creative direction, audience inputs, and budget approvals.
The role executes campaigns, monitors performance, and turns campaign data into useful recommendations.
Campaign execution
- Set up and manage Meta and Google Ads campaigns using approved creatives, audiences, and budgets.
- Monitor daily spend, delivery, ad approvals, landing-page links, and lead flow.
- Manage audience lists, lookalike audiences, and remarketing with approved customer data.
- Review Google search terms and maintain relevant negative keywords.
- Test creatives, audiences, and ad copy systematically, and document changes and results.
Measurement and coordination
- Maintain a dashboard connecting ad spend to leads, qualified enquiries, quotations, and sales.
- Coordinate with the sales team to understand lead quality and closure outcomes.
- Recommend what to scale, pause, or improve based on supporting data.
- Check conversion tracking and promptly flag technical issues.
Candidate qualifications
- Practical experience using Meta Ads Manager and Google Ads, not only social-media posting or boosted posts.
- Comfort with Excel or Google Sheets and campaign-performance interpretation.
- Understanding of CPC, CTR, CPL, conversion rate, and customer acquisition cost.
- Basic familiarity with Meta Pixel, Google Analytics, UTM tracking, and conversion events.
- Strong attention to detail, numerical ability, and disciplined follow-through.
- Willingness to learn the product and understand how leads become customers.
- Experience with lead-generation campaigns or physical products is a plus; relevant internships and freelance campaign experience count.
Success measures
Success is measured by accurate execution, controlled spending, reliable reporting, better-qualified enquiries, and contribution to sales—not simply clicks or cheaper leads.
Pay
- Pay is up to ₹500,000 per year.
Work location
- Work location is stated as in person.
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career