Performance Marketing & Campaign Specialist
Role Overview
Rewind Productions is seeking a Performance Marketing & Campaign Specialist for its digital marketing and performance department.
The role is based in Dubai, UAE, is full-time, and is performed on-site.
The position requires 3–4+ years of hands-on performance marketing, paid media, or digital advertising experience.
Key Skills for This Role
Full Job Posting
Role Overview
Rewind Productions is seeking a Performance Marketing & Campaign Specialist for its digital marketing and performance department.
The role is based in Dubai, UAE, is full-time, and is performed on-site.
The position requires 3–4+ years of hands-on performance marketing, paid media, or digital advertising experience.
About Rewind Productions
Rewind Productions is a digital marketing and media experience company focused on visibility, engagement, and measurable growth.
Its services include performance marketing, social media, SEO/SEM, influencer marketing, website development, branding, creative content, and media production.
Performance Marketing Responsibilities
- Plan, launch, manage, monitor, and optimise campaigns across Meta, Google Ads, TikTok, LinkedIn, and other relevant platforms.
- Develop campaign structures, manage budgets, monitor daily performance, and optimise against CPL, CPA, ROAS, CTR, CPC, CPM, and conversion rate.
- Test audiences, creatives, messaging, placements, bidding strategies, and landing pages while scaling successful campaigns.
- Translate business objectives into campaign plans covering objectives, audiences, funnel stages, platforms, budgets, creative requirements, KPIs, and conversion goals.
- Develop retargeting, remarketing, audience segmentation, and lookalike or custom audience strategies.
Data and Creative Optimisation
- Track campaign performance and prepare reports with meaningful insights and actionable recommendations.
- Monitor conversion funnels, customer acquisition costs, campaign profitability, and potential drop-off points.
- Use tools including GA4, Google Tag Manager, Meta Pixel, Conversions API, Google Ads conversion tracking, UTM tracking, and Looker Studio or similar tools.
- Collaborate with designers, video editors, copywriters, and social media teams on performance-focused creative briefs.
- Analyse hooks, visuals, copy, calls to action, offers, and formats, and identify creative fatigue or winning concepts.
Lead Generation and Collaboration
- Build and optimise lead generation campaigns and work with landing pages, lead forms, websites, and conversion journeys.
- Monitor lead quality as well as lead quantity and use sales feedback to improve campaign outcomes.
- Collaborate with account managers and strategists on client requirements, campaign strategy discussions, and meetings.
- Present campaign performance and recommendations clearly and coordinate campaign assets, deadlines, and optimisation priorities.
Required Skills and Experience
- 3–4+ years of hands-on experience in performance marketing, paid media, or digital advertising is required.
- Strong practical experience with Meta Ads Manager and Google Ads is required.
- Experience managing advertising budgets and performance campaigns is required.
- Strong knowledge of campaign metrics, tracking, analytics, audience targeting, retargeting, conversion optimisation, A/B testing, Excel, and Google Sheets is required.
- The candidate must be able to interpret data and convert it into actionable marketing decisions.
- Excellent communication and presentation skills are required.
Preferred Qualifications
- A bachelor's degree in Marketing, Digital Marketing, Business, Communications, or a related field is preferred.
- Certifications from Google, Meta, or other recognised digital advertising platforms are advantageous.
- Experience with TikTok Ads, LinkedIn Campaign Manager, Performance Max, YouTube Ads, Google Tag Manager, GA4, Meta Pixel, Conversions API, Looker Studio, CRM systems, e-commerce advertising, or lead generation is preferred.
- Experience with UAE, Dubai, or GCC audiences is advantageous.
Performance Expectations
Performance will be evaluated through campaign efficiency, qualified leads or conversions, ROAS, CPL or CPA, conversion rates, audience and creative performance, reporting quality, and proactive optimisation.
The role involves managing multiple campaigns and budgets simultaneously and may develop into a Performance Marketing Manager or Paid Media Strategist position.
Compensation
- Pay starts at AED 3,000 per month.
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