Performance Digital Marketing Manager
Role Overview
We are looking for a results-driven Performance Marketing & Growth Manager to drive admissions through data-led digital marketing.
The role will manage end-to-end performance campaigns, generate qualified leads, optimize the admissions funnel, and improve marketing ROI across multiple schools.
Key Skills for This Role
Full Job Posting
Role Summary
We are looking for a results-driven Performance Marketing & Growth Manager to drive admissions through data-led digital marketing.
The role will manage end-to-end performance campaigns, generate qualified leads, optimize the admissions funnel, and improve marketing ROI across multiple schools.
Key Responsibilities
- Plan, execute, and optimize Google Ads and Meta Ads campaigns.
- Generate high-quality admission enquiries while maintaining target CPL.
- Manage campaign budgets and optimize ROI and CPA.
- Optimize landing pages, lead-generation campaigns, and conversion funnels.
- Monitor campaign performance and make data-driven decisions.
- Implement and manage tracking through GA4, GTM, Meta Pixel, and UTM parameters.
- Work closely with Admissions teams to improve lead-to-admission conversion.
- Coordinate with creative teams for campaign creatives and marketing assets.
- Conduct A/B testing across creatives, audiences, campaigns, and landing pages.
- Prepare daily, weekly, and monthly performance reports.
- Monitor competitors, market trends, and new growth opportunities.
- Continuously test, analyze, and optimize campaigns for better performance.
Skills & Qualifications
- 4-8 years of experience in Performance Marketing / Digital Marketing / Growth Marketing.
- Hands-on experience with Meta Ads and Google Ads.
- Strong understanding of lead generation, conversion optimization, and performance marketing.
- Experience with GA4, GTM, Meta Pixel, UTM tracking, and Looker Studio.
- Knowledge of landing page and conversion-rate optimization.
- Strong analytical, reporting, and problem-solving skills.
- Advanced MS Excel proficiency.
- Experience with CRM and marketing automation is preferred.
- Strong communication and stakeholder-management skills.
Key Performance Indicators (KPIs)
Qualified Leads Generated
Cost Per Lead (CPL)
Cost Per Admission (CPA)
Lead-to-Admission Conversion Rate
Marketing ROI
Campaign Performance
Landing Page Conversion Rate
Overall Admissions Contribution
Compensation
- Pay: ₹40,000.00 - ₹50,000.00 per month
Work Location
- Work Location: In person
- Location: Corporate Office (Kompally, Hyderabad)
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