Participants & Business Engagement

Summary

Main Responsibilities

• Core duties include defining the engagement strategy and overseeing stakeholder interactions.
• Defining participant and business engagement strategy and target operating model
• Designing digital onboarding, activation, servicing, collaboration, and support journeys
• Developing technology strategy for participant portals, CRM, workflows, communications, and ecosystem collaboration
• Supporting integration with Saudi government services including licensing, permits, compliance, customs, and immigration-related coordination
• Defining digital enablement for startup ecosystems, innovation hubs, and collaboration initiatives
• Identifying monetizable digital services and premium engagement opportunities
• Assessing vendor landscape across CRM, portals, workflow platforms, case management, collaboration tools, and monetization solutions
• Supporting procurement strategy, vendor evaluation, and implementation partner selection

Key Requirements

• Prior Expo or mega-event experience (World Expo, Olympics, FIFA, Formula 1, Hajj-scale operations, etc.)
• Strong experience in participant services, exhibitor management, partner ecosystems, or stakeholder engagement
• Proven background in digital strategy, lifecycle design, and operating models for large-scale ecosystems
• Experience with CRM platforms, service workflows, collaboration tools, and vendor assessments
• Strong stakeholder management skills across government, international organizations, operators, and delivery partners
• Nice to Have:
• Experience in technology innovation for events
• Keen understanding of the Saudi market and regulatory environment
• Familiarity with global best practices in event management and stakeholder engagement