Paid Search Manager (B2B)

Serving as a trusted strategic partner to enterprise B2B clients by leading paid search strategy, performance optimization, and ongoing business planning across complex performance marketing programs

Owning both strategy and execution by developing campaign architecture, optimization plans, testing roadmaps, and operational improvements that drive measurable business results

Managing sophisticated paid search account structures across Google Ads, Microsoft Ads, SA360, and other relevant paid search platforms

Driving strategic planning, forecasting, budget management, testing initiatives, and performance optimization aligned with client business goals

Translating campaign performance and business insights into clear, actionable recommendations for client stakeholders

Partnering closely with Client Strategy, Analytics, Creative, SEO, and other channel teams to develop integrated marketing strategies

Identifying opportunities for automation, operational efficiencies, audience expansion, and performance innovation across client programs

Maintaining strong campaign health through proactive monitoring, QA processes, and optimization best practices

Participating in client meetings, performance reviews, and presentations while building strong client relationships

Staying current on search platform updates, AI-driven search innovations, automation capabilities, and industry best practices

1.5-3 years of experience managing paid search campaigns within an agency environment

Experience supporting B2B paid search programs across enterprise or mid-market clients preferred

Experience managing campaigns across Google Ads and Microsoft Ads; familiarity with Search Ads 360 (SA360) is a plus

Working knowledge of campaign structure, audience targeting, bidding strategies, automation, and conversion optimization

Strong analytical skills with experience using GA4 and reporting platforms to evaluate performance and identify optimization opportunities

Experience interpreting campaign data and communicating recommendations to internal stakeholders and clients

Strong verbal and written communication skills with experience participating in client-facing conversations

Excellent organizational skills with the ability to manage multiple priorities across several client accounts

Ability to collaborate effectively within cross-functional teams in a fast-paced agency environment

Working knowledge of Google Workspace and Microsoft Excel, including pivot tables and XLOOKUP/VLOOKUP

Experience supporting SaaS, fintech, adtech, and other B2B technology organizations preferred

Experience working with Salesforce, HubSpot, or other CRM integrations for lead generation measurement

Experience managing offline conversion tracking and lead quality optimization

Familiarity with first-party audience strategies, CRM integrations, and advanced attribution methodologies

Experience leveraging AI-powered tools and automation to improve campaign efficiency and performance