Paid Performance Lead
Skills
About This Role
Overview
Dubai, UAE \| Full-Time \| On-Site
About Terra
Terra is a Dubai-based private equity firm building a portfolio of category-defining health, wellness, and longevity brands.
Our portfolio spans physician-led longevity clinics, home healthcare, luxury longevity fitness, premium membership communities, and skincare.
We move fast, build seriously, and expect the same from the people we hire.
The Role
We're hiring a Paid Performance Lead to own the full digital paid acquisition strategy across our entire portfolio.
This is a high-ownership, high-impact role — you'll be the engine behind paid growth for multiple brands simultaneously, reporting directly into portfolio leadership.
You won't be managing an agency.
You'll be the expert in the room: building strategy, running campaigns hands-on, optimising toward revenue, and using AI tools to do the work of a much larger team.
What You'll Own
- End-to-end paid strategy across Google, Meta, and emerging channels for all Terra portfolio brands
- Campaign architecture, audience targeting, creative briefing, and continuous optimisation
- Full-funnel thinking — from first click through to CRM, WhatsApp retargeting, and retention handoffs
- AI-powered workflows for creative testing, copy generation, reporting, and competitive research
- Performance dashboards and attribution frameworks that give leadership clear visibility into what's working
- Vendor and agency relationships for production (creative, video) — you set the brief, they execute
- Compliance with UAE healthcare advertising regulations (MOHAP, DHA) across all health and wellness brands
What We're Looking For
- 4–7 years of hands-on performance marketing experience — Google Ads and Meta Ads Manager, not just oversight
- UAE or GCC market experience is strongly preferred; you understand the nuances of advertising here
- Background in health, wellness, aesthetics, or premium lifestyle brands is a strong advantage
- AI-native: you actively use tools like Claude, ChatGPT, Motion, Foreplay, Madgicx, or Optmyzr in your daily workflow — and you can show us how
- Multi-brand or agency experience; you're comfortable context-switching between a clinical longevity practice and a luxury fitness brand
- Analytical: you know what a blended CAC is, you can build an attribution argument, and you make decisions from data
- Excellent communicator — you can brief creatives, challenge agencies, and present strategy to senior stakeholders
Why This Role
- Real ownership across a growing, well-funded portfolio — not a single brand, not a single channel
- Work at the intersection of luxury wellness, longevity science, and performance marketing — a genuinely differentiated space
- Leadership is hands-on, commercially minded, and moves fast
- Competitive compensation + performance incentives tied to portfolio results
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