Paid Ads Management: Digital Media - EcommercePerformance Marketing Executive (Meta + Google) for DTC Ecommerce Brand, UAE Based Preferred
Role Overview
Full-time, long-term Performance Marketing Executive role owning paid acquisition strategy, execution, creative direction, and reporting.
UAE-based candidates are strongly preferred; the UAE is the lead market and Saudi Arabia is next.
Key Skills for This Role
Full Job Posting
About Innovio
Innovio sells ergonomic laptop stands and workspace gear through a direct-to-consumer Shopify brand in the UAE and US, with Saudi Arabia and wider GCC markets planned.
The role
Full-time, long-term Performance Marketing Executive role owning paid acquisition strategy, execution, creative direction, and reporting.
UAE-based candidates are strongly preferred; the UAE is the lead market and Saudi Arabia is next.
Paid media and growth
- Plan, launch, and optimize Meta and Google campaigns across Search, Shopping, Performance Max, and YouTube, with ROAS and margin as primary goals.
- Manage budgets across the UAE, Saudi Arabia, and US; make data-backed decisions about scaling or reducing spend.
- Lead GCC market launches with localized targeting, messaging, and testing plans.
- Support marketplace advertising as the brand expands onto Noon.
Creative, analytics, and optimization
- Write briefs for UGC creators, freelancers, and AI tools and maintain a consistent weekly pipeline of fresh creative.
- Run structured tests of hooks, angles, formats, and offers and apply findings to future creative briefs.
- Collaborate on bundles, offers, and landing pages to improve average order value and conversion.
- Track product and market unit economics; maintain accurate Meta Pixel, Conversions API, and Google tracking.
- Share weekly performance updates with insights and next steps.
Required experience and capabilities
- At least three years in performance marketing for ecommerce or DTC brands; Shopify experience is preferred.
- Proven profitable ROAS track record with real examples, plus hands-on Meta Ads Manager and Google Ads experience.
- Experience writing creative briefs and working with UGC creators and editors.
- Analytical skills and comfort with Shopify analytics, GA4, and spreadsheets.
- Understanding of margins, customer acquisition cost, average order value, and their connection to ROAS.
- Proactive problem-solving, strong communication, and ability to work in a small, fast-moving team.
Preferred experience
- Advertising experience in the US, UAE, or Saudi Arabia is a plus.
- Marketplace advertising experience, including Noon or Amazon, is a plus.
- Ecommerce experience in tech accessories or consumer electronics is a plus.
Application
- Applicants are asked to provide their location, an example of a profitably scaled campaign and lessons learned, and their approach to Meta creative testing.
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