Organic Performance Lead

Location: Dubai

Organic Performance Lead

• to own and scale MATW’s global organic growth engine across search, AI-driven discovery, and non-paid acquisition channels.
• This is not a traditional SEO role.
• This position brings together
• SEO, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), YouTube search, Direct traffic, and Referral growth
• into one unified, revenue-focused function.
• The right person will help build a future-proof organic ecosystem that ensures MATW is visible wherever users search, ask, or discover.
• What you’ll be doing
• Own and execute a holistic organic acquisition strategy across
• SEO, AEO, GEO, YouTube, Direct, and Referral channels
• Align organic initiatives with
• revenue, CAC efficiency, and conversion goals
• Lead optimization across traditional search engines and AI-driven platforms including
• Google, Bing, ChatGPT, Perplexity, Gemini, and zero-click environments
• Build strategies that increase visibility in
• AI-generated answers and answer engines
• Own technical SEO across all properties, including
• crawlability, indexing, site architecture, Core Web Vitals, structured data, internal linking, and international SEO
• Define and guide content strategy aligned with
• search intent, conversion, discoverability, and AI readability
• Build topical authority and scalable content ecosystems
• Lead
• YouTube organic growth
• , including search optimization, CTR improvement, retention, and video discoverability
• Develop and scale
• direct and referral growth strategies
• through brand demand, partnerships, affiliates, content collaborations, PR, and digital authority placements
• Track and report on
• organic revenue contribution
• , conversion performance, assisted conversions, and page-level revenue impact
• Stay ahead of algorithm changes, AI search developments, and new discovery behaviours while continuously testing and improving performance
• What we’re looking for
• **7+ years**
• in SEO or organic growth roles with clear, proven revenue impact
• Experience managing
• global or multi-market organic growth strategies
• Strong technical SEO knowledge across crawlability, indexing, performance, structured data, and semantic search
• Strong commercial understanding of
• organic growth as a revenue channel
• , not just a traffic channel
• Hands-on experience with
• GA4, Google Search Console, Ahrefs, SEMrush, Screaming Frog
• , or equivalent tools
• Strong understanding of
• AI-driven search, answer engines, and evolving search behaviour
• Strong analytical mindset with the ability to connect organic efforts directly to
• business outcomes
• Strong cross-functional collaboration skills across
• content, product, engineering, CRM, and paid media teams
• Bonus points if you have
• Strong
• YouTube SEO / video growth

experience

• Familiarity with
• LLM ecosystems and AI content retrieval
• Experience in
• high-growth, performance-driven environments
• Exposure to
• affiliate, partnership, or referral growth models
• Success in this role looks like
• Organic revenue growth
• Higher conversion rates from organic channels
• Increased share of voice across search and AI platforms
• Greater visibility in AI-generated answers and zero-click environments
• Growth in high-intent keyword and query coverage
• Increased direct and referral contribution to revenue

Why join MATW

• Build a next-generation organic growth engine at the intersection of
• search, AI, and performance marketing
• Own initiatives that directly impact
• global revenue and scale
• Work in a fast-moving environment where
• strategy turns into execution quickly
• Be part of meaningful work that drives impact beyond business metrics