Optimization Analyst

Location and working arrangement

• The position is located in Charlotte, NC, Denver, CO, or Seattle, WA, and requires office attendance three days per week.

The opportunity

How you’ll make an impact

• Identify opportunities through stakeholder collaboration, competitive analysis, and analytics insights; translate them into test hypotheses.
• Manage roadmap priorities and timelines, align stakeholders, and work with analytics partners to estimate potential revenue impact.
• Execute landing-page and web-form A/B tests with creative and technical teams, including design, setup, QA, tracking, and launch.
• Monitor test and funnel performance, interpret results, investigate anomalies or tracking issues, and apply testing best practices.
• Prepare timely test recaps describing findings, business impact, and recommended next steps.

What you’ll bring

• Bachelor’s degree in a relevant field or equivalent practical experience.
• Insurance industry experience.
• 1–2 years in website optimization, digital experimentation, or a related role, including hands-on A/B testing.
• Understanding of conversion funnels and how testing can improve the online customer experience.
• Ability to manage a testing roadmap and collaborate across creative, front-end development, and analytics teams.

What will help you thrive

• B2B insurance experience is preferred.
• Curiosity about user behavior, proactive idea generation, attention to detail, organization, and ability to manage competing priorities.
• Clear communication and collaborative skills, including explaining findings to nontechnical audiences.
• Website metrics and basic experiment statistics are preferred; Tableau, Looker, Power BI, Databricks, Jupyter, Snowflake, SQL, HTML, or JavaScript are pluses.

Success measures

• The roadmap reflects business priorities, with clear timelines and aligned stakeholders.
• Tests launch accurately and on schedule with reliable tracking; performance changes and data issues are investigated promptly.
• Test recaps and analytics insights inform roadmap decisions and help improve user experience and conversion.