Ophtha Brand Manager

Role summary

Brand, market, and launches

• Develop and execute annual brand plans aligned with business strategy and commercial objectives.
• Assess market research, business performance, customer insights, trends, competition, unmet needs, and opportunities in private and institutional/tender sectors.
• Track brand and competitor performance, market dynamics, and growth drivers; use analytics and business intelligence to recommend actions.
• Implement approved marketing initiatives and support launches through planning, execution, KPI monitoring, and corrective actions.

Commercial execution and stakeholders

• Develop sales forecasts and financial assumptions for business planning and new-business-case evaluation.
• Monitor promotional spending and report budget utilization and ROI to the Marketing Manager.
• Develop campaigns, sales tools, scientific materials, and customer-engagement programs; drive digital marketing, CRM, and omnichannel initiatives against KPIs.
• Collaborate across Sales, Medical, Market Access, Regulatory, Supply Chain, and Finance; support demand forecasting, product availability, and inventory optimization.
• Build relationships with KOLs, healthcare professionals, pharmacy chains, key accounts, and healthcare stakeholders; support advocate and speaker identification.
• Provide product training and regular market, competitor, and product updates to support Sales Force Excellence.

Education and experience

• A bachelor’s degree in pharmacy is required.
• At least five years of pharmaceutical-industry experience, including at least two years at Jamjoom Pharma, is required.
• At least two years of marketing experience or relevant ophthalmology experience demonstrating strong understanding of the ophthalmology business and market is required.
• A performance rating of “Meets Expectations” or higher in each of the past two years is required.
• An MBA or postgraduate qualification in marketing is preferred.

Knowledge and skills

• Strong understanding of the KSA healthcare system, pharmaceutical market, regulatory environment, and institutional and private sectors.
• Experience with business-intelligence and market-research databases, such as IQVIA; strong medical and scientific knowledge.
• Knowledge of digital marketing, CRM, omnichannel engagement, marketing analytics, sales forecasting, promotional budgets, and financial analysis.
• Proficiency in Microsoft Excel and PowerPoint; excellent written, verbal, and presentation skills in English and Arabic.

Key competencies

• Strategic thinking, customer focus, analytical problem-solving, relationship building, and stakeholder management.
• Negotiation and influencing, project management, communication, ownership, accountability, and results orientation.

Compliance

• Maintain knowledge of KSA healthcare regulations and compliance requirements; ensure marketing follows ethical promotional practices and Jamjoom Pharma SOPs.

Application note

• Direct manager approval is required before submitting an application.