Operations Manager, InVigor
Role Overview
Manages the 0–3-year market plan for the InVigor Hybrid portfolio, optimizing profitability and matching product mix to demand.
Leads InVigor canola hybrid lifecycle management, including positioning, phase-outs, pricing, S&OP, forecasts, and seed allocation.
The role is based in Calgary, Alberta, and is described as hybrid.
Key Skills for This Role
Full Job Posting
Role overview
Manages the 0–3-year market plan for the InVigor Hybrid portfolio, optimizing profitability and matching product mix to demand.
Leads InVigor canola hybrid lifecycle management, including positioning, phase-outs, pricing, S&OP, forecasts, and seed allocation.
The role is based in Calgary, Alberta, and is described as hybrid.
Responsibilities
- Own lifecycle activities, launches, phase-outs, production and inventory alignment, and fall warehousing execution.
- Lead seed allocation and Product Supply direction to meet customer demand, including in-season channel allocation.
- Manage market forecasts and the strategic Canadian canola plan, analyzing seeded acres, market share, and trait penetration.
- Coordinate agronomic and trait positioning, go-to-market activities, new hybrid planning, selection, and positioning.
- Develop hybrid positioning and customer and internal communications, including channel-partner marketing letters.
- Lead marketing for special projects such as Biofuels, InVigor Gold, palletization, and planter or seed-singulation recommendations.
- Lead Canadian pricing and contribute to long-term planning and new trait introductions.
- Prepare the annual Marketing Letter, hybrid pricing projections, and volume projections for budget preparation.
Qualifications
- Bachelor's degree required; master's degree is an asset.
- 10+ years in agriculture; canola seed marketing preferred. Sales or account management experience is an asset.
- Strong canola portfolio technical, financial, and marketing expertise; understanding of marketing, sales, and financial principles.
- Deep knowledge of canola agronomy, grower needs, distributor networks, and crop protection; understanding of hybrid breeding, seed production, and variety development.
- Hands-on canola lifecycle management and seed allocation planning experience.
- Effective communication, initiative, results orientation, analytical skills, strategic thinking, business judgment, and leadership capabilities.
- Able to travel 15%.
Workplace
- Calgary, Alberta (Hybrid).
About BASF
BASF Agricultural Solutions provides agricultural products and services, connecting seeds and traits, crop protection, digital tools, and sustainability approaches.
Benefits
- Benefits include health and insurance plans, retirement benefits with employer matching, and learning and development opportunities.
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