Online Merchandiser
Skills
About This Role
Catalogue Management and Online Merchandising
- Own end-to-end product setup across assigned brand Shopify platforms, ensuring accuracy of product data, imagery, pricing, and categorisation across all active listings
- Manage category page structure and on-site search merchandising, applying brand-appropriate commercial logic to surface the right products to the right customer at the right time
- Execute regular catalogue audits to validate that all live products meet brand presentation standards and that inventory positions are accurately reflected
- Monitor stock levels and flag replenishment needs, working with the merchandising team on initial allocations and core replenishment planning
- Coordinate product go-live timelines, including pre-sale launches and new season drops, in line with each brand's commercial calendar
- Apply distinct content standards per brand, understanding the difference in tone, presentation, and customer expectation across the portfolio
Promotions and Digital Content
- Publish and manage all digital collateral across assigned brand platforms, including homepage banners, landing pages, campaign content, and seasonal storytelling
- Propose, build, and execute promotional campaigns including GWP mechanics, spend-and-save offers, and seasonal events, in alignment with each brand's commercial calendar
- Report on promotion performance and campaign effectiveness post-execution, feeding insights back into future planning
- Ensure all content is published on time, on-brand, and reviewed for accuracy before going live, maintaining a consistent quality bar across all brand environments
- Request and brief creative collateral from the design team, managing timelines and asset delivery to meet trading deadlines
- Support the e-commerce team on new digital experiences, including personalisation initiatives and on-site optimisation projects
- Trading and Analytics
- Prepare weekly trading reports covering e-commerce performance.
- Use Google Analytics (GA4) and internal BI dashboards to identify performance trends, conversion gaps, and category-level opportunities across the portfolio
- Monitor site analytics against agreed KPIs and escalate anomalies or underperformance with a clear, data-led point of view and proposed course of action
- Support demand management and markdown planning based on sales insights and inventory position
- Ensure digital activity across all brands remains aligned with overall e-commerce strategy, flagging any conflicts or commercial risks proactively
Brand Collaboration and Stakeholder Communication
- Partner closely with the brand teams across the portfolio to ensure online merchandising, content, and promotional activity is aligned with seasonal direction, campaign priorities, and brand guidelines
- Attend brand planning and campaign review meetings as the e-commerce representative, contributing commercial insight and digital channel perspective
- Present weekly and monthly trading performance to brand stakeholders, translating data into clear, actionable narratives that are accessible to non-commercial audiences
- Flag gaps between brand expectations and online execution in a timely manner, and work collaboratively to resolve them
- Build strong working relationships with buying, creative, and marketing counterparts to ensure aligned delivery of commercial and brand objectives across the digital channel
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