One Bangkok : Manager, Marketing Strategy (F&B, café, bar, or lifestyle business)
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Key skills for this role
About the Role
The Marketing Manager drives customer traffic, engagement, and sales for The Wireless Club, while operating under the Business Development (BD) function to support business growth and new ventures.
Key Skills for This Role
Full Job Posting
Marketing Manager
drives customer traffic, engagement, and sales for
The Wireless Club
, while operating under the
Business Development (BD)
function to support business growth and new ventures.
This role oversees brand communication and performance marketing — managing owned media (Facebook, Instagram, TikTok), paid media, and influencer collaborations — to build awareness and convert audiences into customers.
Working within the BD structure, the Marketing Manager not only enhances current performance but also contributes insights and execution capabilities toward future concepts, brand extensions, and new F&B or lifestyle projects.
Combining data, creativity, and collaboration, this role ensures that every marketing activity drives business growth, brand scalability, and customer experience excellence.
Job Description
- Strategy & Communication: Develop and implement marketing strategies that align with business goals and brand direction. Ensure consistent communication across all touchpoints to drive measurable results.
- Campaign & Social Media Management: Plan and execute integrated marketing campaigns across digital, social, and on-ground platforms. Manage all social media channels (Facebook, Instagram, TikTok) — from content creation to engagement — to grow followers and strengthen brand connection.
- Promotion & Sales Activation: Develop and manage seasonal or tactical promotions, collaborations, and in-store activations to boost traffic and sales.
- Customer Insight & CRM: Analyze customer data and design retention programs (CRM, loyalty, membership) to encourage repeat visits.
- Content, KOL & Media: Manage content calendars, creative production, and collaborations with media agencies and influencers. Optimize paid media and ad performance to maximize visibility and conversions.
- Brand Experience: Oversee in-store communication, signage, and customer engagement touchpoints to ensure consistent brand experience.
- Events & Collaborations: Plan and execute events or brand partnerships that attract new audiences, increase awareness, and generate measurable business impact.
- Performance & Reporting: Track and analyze marketing performance (engagement, followers, ad ROI). Present insights and recommendations for continuous improvement.
- ****Key Qualification****
- Bachelor’s degree or higher in Marketing, Communications, or related field
- 10+ years of marketing experience in F&B, café, bar, or lifestyle business
- Proven success in driving store traffic and linking marketing to sales performance
- Strong command of social media management (Facebook, Instagram, TikTok)
- Experienced in KOL, influencer, and paid media campaigns
- Skilled in developing and executing integrated marketing strategies
- Deep understanding of customer behavior in dining and lifestyle markets
- Analytical and data-driven with ability to measure ROI and optimize campaigns
- Creative storyteller with strong visual and brand communication skills
- Hands-on leader, adaptable in fast-paced environments
- Collaborative and proactive team player with cross-functional coordination ability
- Growth mindset, ready to scale marketing strategies for new ventures
- Diversity brings us closer to the communities we serve
- Guided by our Purpose, we are creating, inspiring, and nurturing an inclusive culture that unlocks the power of diverse teams to drive Frasers Property forward.
- Our values drive everything we do, which are core to creating safe places where everyone belongs, is mutually respected and feels empowered to be authentic at work.
- Working collaboratively makes us progressively stronger and better as an organization, which helps our people to thrive each day.
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