Offline Marketing Manager

About The Role

Offline Marketing Manager

B2b Awareness & Relationship Building

• Build Huru's presence with employers and exchange houses through structured outreach, field visits, and on-site engagement.
• Represent Huru at industry forums, owner communities, and professional associations such as ICAI chapters, CFO clubs, WPS forums, fintech forums, and other relevant industry events.
• Develop and execute co-marketing initiatives with exchange house partners to increase awareness at salary disbursement touchpoints.
• Drive Huru's thought leadership by identifying opportunities across business publications and trade media targeting employers, HR professionals, and finance leaders.

Ground-Level Activation & Customer Adoption

• Plan and execute labour camp activation programs, including product demonstrations, KYC support, and first-time user onboarding.
• Lead community engagement initiatives across worker residential areas, community centres, and labour accommodation facilities.
• Design and deliver training sessions for employer HR and payroll teams covering WPS onboarding, card issuance, and Huru app usage.
• Own activation calendars across multiple regions, coordinating field teams, logistics, POSM deployment, and execution quality.

App Usage & Monetisation

• Execute field campaigns to increase remittance transactions through the Huru app by engaging workers at labour camps, exchange houses, and community events.
• Support lending adoption initiatives alongside Product and Sales teams through education-led, compliance-focused field programs.
• Track campaign performance, activation-to-usage conversion, and regional KPIs, providing actionable insights to improve future marketing initiatives.

Stakeholder & Cross-Functional Collaboration

• Serve as the central point of coordination for all offline marketing and activation initiatives.
• Work closely with Marketing, Sales, Operations, Compliance, and Product teams to ensure seamless campaign execution.
• Build relationships with employer associations, business councils, HR communities, and relevant industry forums where Huru can strengthen its brand presence.
• Partner with the Creative team to develop high-quality field marketing assets, including brochures, banners, merchandise, and training materials.

Experience & Skills

• 4+ years of experience in offline, field, or activation marketing, preferably within fintech, banking, payments, or financial services in the UAE.
• Proven experience executing large-scale ground activation campaigns, including labour camps, community outreach, employer engagement, or field events.
• Strong network across the UAE B2B ecosystem, including exchange houses, employer communities, HR forums, business councils, or professional associations.
• Experience managing field teams and coordinating multiple activations simultaneously across different locations.
• Ability to design and deliver structured onboarding and training programs for non-technical audiences.
• Strong analytical skills with experience tracking campaign KPIs and using field insights to improve performance.
• Excellent communication and stakeholder management skills.
• Fluency in English is required. Arabic and/or Hindi/Urdu would be a strong advantage.
• Self-driven, proactive, and comfortable working in a fast-paced, high-growth environment.

What Makes You Successful

• You're a hustler who takes ownership and gets things done.
• You're resourceful and thrive in environments where there isn't always a playbook.
• You're resilient and view challenges as opportunities to improve.
• You're highly organised and capable of managing multiple initiatives simultaneously.
• You're equally comfortable engaging with senior business leaders, HR managers, field teams, and frontline workers.

Bonus Points

• Experience working with migrant worker financial services, WPS programs, payroll solutions, or adjacent industries in the UAE.
• Existing relationships with ICAI UAE Chapters, employer associations, HR communities, business councils, or exchange houses.
• Experience running community ambassador, grassroots marketing, or field influencer programs.