Offer Marketing Manager - Lauritz Kundsen (LK) MEA

Overview

• Offer Strategy & Portfolio Management

• Own the MEA offer portfolio for LK, ensuring alignment with global strategy and regional growth priorities.
• Define offer positioning, as Medium Offer pricing logic, bundling, and opportunities for cross selling.
• Identify white spaces and gaps in the offer portfolio based on market, customer, and competitor insights.

• Market & Customer Insights

• Conduct continuous market intelligence on customer needs, industry trends, competitor offers, and regulatory requirements across MEA.
• Work closely with Sales, Business Development, and Offer Marketing teams based out of India.
• Use insights to shape business cases for new offers or enhancements.

• Commercial Enablement & Sales Activation

• Develop sales-ready value propositions, including:
• Offer narratives
• Customer value cases
• Use cases and reference stories
• Equip Sales with tools and materials (pitch decks, playbooks, calculators, FAQs).
• Support cross-selling and solution selling by creating bundled offers and integrated propositions.
• Partner with Sales Excellence to ensure adoption in the field.

• Go‑to‑Market & Launch Management

• Lead MEA go‑to‑market plans for new and existing offers.
• Lead MEA to launch Solar & Agri offer
• Coordinate offer launches end‑to‑end: messaging, segmentation, channels, sales readiness, and timing.
• Track performance post‑launch and continuously optimize based on results.

• Stakeholder & Matrix Collaboration

• LK R &D / Operations

• Regional Sales

• Performance Tracking & Continuous Improvement

• Define and monitor offer KPIs (adoption, pipeline contribution, revenue, margin).
• Run regular reviews to refine offers, pricing, and messaging.
• Share best practices and success stories across the region.

Qualifications & Experience

• Bachelor’s degree in Engineering, or related field.
• MBA in Marketing, Business, or any related field.
• 10 to 15 years experience in:
• + Offer marketing / product marketing / commercial strategy
• + B2B environment, ideally in [Medium Offer / Value Brand]
• Proven experience in regional or multi-country role, preferably MEA
• Strong understanding of LVP, FD offers
• Key competencies
• Strong customer and market orientation
• Strategic thinking with hands‑on execution capability
• Excellent communication and storytelling skills
• Commercial acumen and pricing understanding
• Stakeholder management & influence
• Analytical mindset with data‑driven decision making
• Cultural awareness and adaptability across MEA
• Let us learn about you!
• Apply today.
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• +9% organic growth
• 150 000+ employees in 100+ countries
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• This position will be posted until filled.
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