Motion Graphics Designer
Key Skills for This Role
Full Job Posting
Day to day, you'll...
Create motion graphics, animated advertisements, and video assets across paid social, display, video, connected TV, and other performance marketing channels
Develop conversion-focused creative that supports acquisition, engagement, and revenue objectives
Partner with Performance Marketing teams to translate campaign strategies into compelling motion concepts
Design creative variations that support A/B testing and optimization initiatives
Apply campaign insights, audience data, and performance metrics to inform creative decisions and improve asset effectiveness
Collaborate with designers, copywriters, marketers, and analysts throughout campaign development
Ensure creative assets align with brand standards while meeting channel-specific advertising specifications and requirements
Support experimentation efforts through rapid creative iteration and performance-driven design thinking
Manage multiple projects simultaneously while maintaining a high level of quality and execution
Stay current on digital advertising trends, platform innovations, and emerging motion design techniques
Bachelor's degree in Motion Design, Graphic Design, Digital Media, Animation, or a related field
5+ years of experience in motion graphics, animation, advertising creative, or related disciplines
Strong portfolio demonstrating motion design work across paid media and digital advertising environments
Experience creating motion assets for paid social, digital video, display advertising, and performance marketing campaigns
Knowledge of performance marketing principles, creative testing methodologies, and customer acquisition strategies
Strong understanding of visual storytelling, animation, typography, and design fundamentals
Proficiency with Adobe After Effects, Premiere Pro, Creative Cloud, and related motion design tools
Experience leveraging campaign performance insights to improve creative effectiveness and drive measurable outcomes
Strong collaboration, communication, and organizational skills
Ability to manage multiple priorities in a fast-paced, deadline-driven environment
About H&R Block
Global provider of tax preparation, financial, and small-business solutions.
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