Monobrand Business Development Executive - Africa, Islands and Middle East

Summary

Description

Responsibilities

• Drive growth and expansion of monobrand partners by developing strong, strategic relationships with key distributor and retail stakeholders.
• Build and execute joint business plans aligned with partner strategies to increase Apple’s market share across Africa, Islands and Middle East (AIM Region)
• Elevate retail performance by strengthening digital capabilities, in-store execution, and staff competencies to deliver a premium customer experience.
• Collaborate cross-functionally with distributors, retail partners, operations teams and sales finance on expansion and upgrade plans for monobrand stores across physical and digital channels.
• Define and implement effective marketing, in-store activities, and traffic-driving initiatives to maximize sell-through.
• Ensure competitive affordability programs (financing, trade-in, forward trade-in) are effectively deployed to support conversion.
• Monitor and optimize performance across POS, including inventory management, assortment planning, and store coverage/quality improvements.
• Maintain deep market and store-level insights through regular field engagement, translating observations into actionable strategies.
• Represent the Apple brand with excellence, ensuring consistency with global standards across all partner touchpoints.

Minimum Qualifications

• Significant commercial experience in working with retailers or other channel partners
• Experience operating and influencing within a multinational organisation
• Excellent analytical skills, coupled with high attention to detail – bringing the ability to translate complex data into insightful business intelligence, learnings from performance measurement and best practices
• Great communication skills – at multiple organisational levels, inside and outside the company
• Demonstrates high degree of ownership and accountability
• Strong presentation and story-telling skills
• An innovative and strategic thinker – ability to challenge the status quo and think ‘out of the box’
• Strong ability to influence both directly and indirectly
• Flexibility and ability to deal with ambiguity
• Ability to handle multiple tasks with competing priorities

Preferred Qualifications

• Bachelor’s degree or equivalent experience.
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