Meta Specialist & Content Strategist
Job Fit Check
Base Career helps you apply smarter for this job.
Key skills for this role
About the Role
Skin Cake is a skincare brand committed to transforming skincare routines into moments of indulgence and self-care. We combine nourishing ingredients with delightful textures to create products that celebrate and enhance every skin type.
Key Skills for This Role
Full Job Posting
Company Description
Skin Cake is a skincare brand committed to transforming skincare routines into moments of indulgence and self-care.
We combine nourishing ingredients with delightful textures to create products that celebrate and enhance every skin type.
From revitalizing serums to luxurious creams, each product is meticulously developed with science and care to ensure both efficacy and a luxurious experience.
Our mission is to empower individuals to embrace their natural beauty and make self-pampering a daily ritual.
Meta Ads (Paid Social)
- Plan, build, and manage campaigns across Facebook and Instagram with a focus on driving sales
- Own the full-funnel strategy — from cold audience acquisition through to purchase conversion and repeat buyer retargeting
- Build custom, lookalike, and retargeting audiences
- Write ad copy and brief creative assets aligned to campaign goals
- Optimise campaigns daily — testing creatives, copy, audiences, and placements
- Manage ad spend to hit ROAS and CPA targets
- Report on performance weekly and monthly with clear insights
Content Strategy (Organic)
- Own the organic content strategy for Instagram, Facebook, and TikTok
- Manage a content calendar aligned to launches and brand moments
- Brief the content team and ensure output is on-brand
- Write captions and short-form copy in Skin Cake's tone — fun, confident, and knowledgeable
- Track organic performance and iterate based on data
Who You Are
- 3+ years of hands-on Meta Ads Manager experience with proven, measurable results
- Experience in the beauty or personal care industry — you understand the customer and the market (Preferably in the Gulf Region)
- Deep understanding of the Instagram and TikTok algorithms — you know how to create and distribute content that gets seen
- Proven track record driving sales and hitting ROAS/CPA targets
- Strong understanding of the Meta pixel, conversion events, and attribution
- Experience with content strategy and social media management
- Data-driven and highly organised
- UAE market experience is a plus
What We Offer
- Hybrid working arrangement based in the UAE
- Direct access to the founder
- Competitive compensation commensurate with experience
- A chance to grow with us
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career