Meta Ads media Buyer - Performance & Campaigns

Dublin College of Advanced Studies is a growing education institution focused on delivering high-quality academic and professional development programs to students across multiple international markets.

As part of our digital growth strategy, we are expanding our performance marketing team and seeking experienced media buying professionals to help scale student acquisition and lead generation campaigns.

We are seeking a highly motivated Meta Ads Media Buyer to manage, optimize, and scale advertising campaigns across Facebook and Instagram.

The ideal candidate will have hands-on experience in performance marketing, audience development, conversion tracking, and campaign scaling, with a strong focus on lead generation and acquisition efficiency.

Plan, launch, and optimize Meta advertising campaigns across Facebook and Instagram.

Develop and execute customer acquisition and lead generation strategies.

Scale campaigns while maintaining profitable performance metrics and return on ad spend (ROAS).

Monitor and improve key performance indicators (KPIs), including CPA, CPL, CTR, CPM, and conversion rates.

Conduct A/B testing across creatives, audiences, placements, landing pages, and bidding strategies.

Analyze campaign performance using Meta Ads Manager, analytics platforms, and attribution tools.

Implement retargeting campaigns, lookalike audiences, and advanced audience segmentation strategies.

Collaborate with marketing, admissions, and creative teams to improve campaign effectiveness.

Prepare performance reports and provide strategic recommendations for continuous growth.

Strong experience using Meta Ads Manager.

Proven track record of managing and scaling performance-driven advertising campaigns.

Solid understanding of Meta Pixel, Conversion API (CAPI), and attribution models.

with lead generation, education marketing, ecommerce, or customer acquisition campaigns.

Strong analytical, reporting, and optimization skills.

Excellent communication and project management abilities.

Ability to make data-driven decisions in a fast-paced environment.

managing monthly advertising budgets ranging from $75,000 to $200,000+.

Agency or multi-account campaign management experience.

working with international markets and diverse target audiences.

Familiarity with CRM integrations and marketing automation platforms.

in higher education or student recruitment marketing is an advantage.

Contract Duration: 6 Months (with potential extension based on performance)

Monthly Compensation: USD $4,500 – $8,000

Performance Bonus: Available based on campaign growth, lead quality, and KPI achievement

Strong background in paid social advertising and performance marketing.

Demonstrated ability to scale campaigns while maintaining profitability.

Comfortable working in a KPI-driven environment.

Results-oriented with a focus on continuous testing and optimization.

Self-motivated and capable of managing campaigns independently.

Preference will be given to candidates currently based in Europe or working within European time zones.

We are primarily seeking professionals who can collaborate effectively during standard EU business hours and support campaigns targeting European and international markets.

Position: Meta Ads Media Buyer – Performance & Campaigns