Membership and Ticketing Manager
Role Overview
The Membership and Ticketing Manager owns end-to-end delivery of the club’s membership and ticketing programs, with sales, renewal, attendance and revenue targets.
The role works with the Head of Consumer on strategy, pricing, budgets and annual delivery plans.
The manager owns systems readiness, member service and match-day membership and ticketing operations, and leads membership staff and casual teams.
Key Skills for This Role
Full Job Posting
Club
The Tasmania Devils Football Club is building a professional AFL/AFLW club and aims to connect with fans across Tasmania and beyond.
Role purpose
The Membership and Ticketing Manager owns end-to-end delivery of the club’s membership and ticketing programs, with sales, renewal, attendance and revenue targets.
The role works with the Head of Consumer on strategy, pricing, budgets and annual delivery plans.
The manager owns systems readiness, member service and match-day membership and ticketing operations, and leads membership staff and casual teams.
Membership operations and growth
- Own annual membership delivery, including product setup, renewals, on-sales, payment plans and entitlements.
- Manage Archtics season builds, checking products, pricing, access rights and renewal settings before launch.
- Manage automatic renewals, payment processing and overdue payment follow-up with Finance.
- Coordinate membership benefit fulfilment with Retail and the fulfilment partner.
- Deliver acquisition, renewal and lapsed-member campaigns with Marketing, including audience lists, communications and outbound sales.
- Set team targets, monitor results and adjust activity to improve conversion and retention.
- Use member feedback and performance insights to inform products, pricing and benefits.
Ticketing and match-day operations
- Own home-fixture ticketing delivery for VFL/VFLW and AFL/AFLW as the club enters each competition, including finals.
- Manage event builds, pricing, seating plans, allocations, holds, release schedules and member priority access with ticketing providers and venues.
- Test ticket sales, member access and digital tickets before each on-sale and fixture.
- Manage ticket allocations for members, premium products, staff, Football, Commercial and other club stakeholders under approved policies.
- Plan match-day staffing, service locations, access troubleshooting and contingencies.
- Work with Marketing and venues to drive ticket sales and attendance, monitoring sales, capacity and attendance to inform ticket releases.
- Manage relationships with ticketing providers, venues and the AFL.
Member service, systems and reporting
- Set service standards for phone, email, online and in-person channels and ensure timely, friendly service.
- Resolve complex complaints and escalations, referring significant issues to the Head of Consumer.
- Maintain accurate membership and ticketing information, FAQs and service procedures.
- Coordinate member benefits and services with Events, Retail, Marketing and Operations.
- Manage Archtics and ticketing platform access, configuration, testing and issue resolution.
- Maintain accurate membership and ticketing records, communication lists and entitlements under club privacy and data requirements.
- Work with Data to resolve data flows between ticketing systems, Salesforce and communication platforms and improve reporting and automation.
- Report on membership sales, renewals, ticket revenue, attendance, service and fulfilment.
- Manage approved budgets, check supplier invoices, reconcile ticketing and payments, and flag variances.
Team leadership and improvement
- Lead and develop the Membership Team, setting priorities, performance measures and accountability.
- Ensure the team plans, trains and manages casual staff for sales, service and match-day requirements.
- Maintain procedures and delivery calendars and improve processes to reduce errors, manual work and repeat enquiries.
Description limitation
The supplied job description ends mid-sentence after “Support the Head of”; any remaining duties or qualifications were not available.
Requirements
- Ability to lead and develop the Membership Team, setting priorities, performance measures and accountability.
- Ability to plan, train and manage casual staff for sales, service and match-day needs.
- Capability to manage membership and ticketing systems, including configuration, testing and issue resolution.
- Capability to manage sales, renewals, ticket revenue, attendance, service and fulfilment reporting.
- Capability to manage operating budgets, supplier invoices and ticketing and payment reconciliations.
- Ability to maintain membership and ticketing data in line with club privacy and data requirements.
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