Media Strategist

About Us

Responsibilities

• Owns paid media strategy and execution for assigned products
• Builds, launches, and scales campaigns across Google Ads and Meta
• Manages performance against clear CPA, ROAS, and margin targets
• Monitors campaigns daily and makes decisive optimisation changes
• Tests new creative approaches, audiences, bidding models, and landing page strategies
• Develops and iterates ad copy across Google and Meta, including RSA headline and description variants, Meta primary text and CTAs, and landing page messaging
• Briefs creative assets with clear strategic rationale and systematically tests messaging hypotheses using performance data to inform future iterations
• Contributes to expansion into new platforms such as YouTube, TikTok, Native, and Programmatic where commercially justified
• Collaborates closely with Tech, Ops, and Content teams to improve lead quality and conversion efficiency
• Uses data to generate insights by identifying trends, diagnosing issues, and proposing clear action plans
• Leverages generative AI tools to research products and markets, generate insights, and analyse campaign data to identify efficiency gains and commercial opportunities
• Provides structured and concise performance reporting to the Head of Media

Qualifications

• Has 3–7 years of experience managing paid media campaigns, with strong hands-on expertise in Google Ads and Meta (5+ years preferred)
• Demonstrates proven experience running lead generation campaigns with clear commercial accountability
• Has a strong track record of working against strict CPA and performance targets
• Possesses strong analytical capability and is comfortable working with performance data on a daily basis
• Demonstrates strong commercial awareness, with a clear understanding that success is measured by profitability and scalability rather than traffic alone
• Brings experience across additional platforms such as Bing, YouTube, Native, TikTok, and similar channels, which is considered advantageous
• Has experience marketing within regulated sectors such as financial services, insurance, legal, or healthcare; familiarity with FCA advertising standards or equivalent is highly advantageous
• Actively uses generative AI tools such as Claude, ChatGPT, or equivalent platforms as part of daily workflow, including copy generation, creative briefing, performance analysis, and reporting
• Demonstrates exceptional written and spoken English fluency at a business and client-ready level
• Has experience marketing products within the UK or other native English-speaking markets, which is considered highly advantageous
• Exhibits a high-ownership mentality and thrives in a results-driven environment
• Is most likely currently based in Dubai, although exceptional candidates requiring relocation support may also be considered
• What the company offers:
• Offers a competitive salary alongside a monthly performance-based bonus structure typically valued at approximately 15% of gross salary
• Provides clear performance accountability with strong opportunities for career progression
• Enables direct involvement in strategic decision-making across multiple verticals, supported by a short reporting line and genuine commercial ownership of accounts from day one
• Presents a high-impact, high-autonomy role within a growing media team
• Supports a flexible working culture, including remote working where appropriate
• Offers the opportunity to work within a business actively investing in innovation and AI-enabled marketing