Media Relations Manager
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Key skills for this role
About the Role
Cultivate and maintain strong relationships with key media contacts across various platforms, ensuring consistent and positive brand representation.Proactively pitch compelling stories and press releases to journalists, securing valuable media coverage that amplifies brand messaging and initiatives.
Key Skills for This Role
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Overview
Cultivate and maintain strong relationships with key media contacts across various platforms, ensuring consistent and positive brand representation.Proactively pitch compelling stories and press releases to journalists, securing valuable media coverage that amplifies brand messaging and initiatives.Manage media inquiries efficiently, providing timely and accurate responses while safeguarding the brand's reputation and image.Develop and execute strategic media relations plans aligned with overall marketing objectives, maximizing reach and impact.Developing engaging text, image, and video content (reels, GIFs) for an editorial calendar.Responding to comments, mentions, and DMs in a professional, timely manner to boost engagement.Analyzing performance metrics (ROI, KPIs) to optimize campaigns and report on social media growth.Monitoring online conversations to maintain a positive brand image and responding to customer concerns.Working with marketing, sales, and product teams to promote initiatives.Staying updated on latest social media trends and platform updates.
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