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Media Planner

Caesars Entertainment
Jersey City, USA
Mid · 5+ years experience
Hybrid
Discovered 6 days ago
excel

Full Job Posting

Qualifications

  • Bachelor’s Degree
  • 5 years of proven media planning experience from an agency or B2C organization, hands-on experience with Programmatic, TV, CTV, Audio, and OOH planning and execution
  • Experience managing complex, on-line/off-line media and marketing budgets
  • Experience presenting to numerous stakeholders is preferred
  • Extensive experience with media planning & buying systems and research tools, such as Strata/Freewheel, SQAD/Guideline & Nielsen (Scarborough/Prime Lingo)
  • Direct Media Buying and/or Media Buying Management experience preferred
  • Excellent communication skills: ability to deliver the necessary updates on complex issues as well as the "good and the bad news” to a wide array of internal stakeholders
  • Desire to work in a fast-paced environment, consistently adhering to strict deadlines and evolving priorities
  • Media experience working in Sports, iGaming, or a regulated industry is a plus
  • A firm understanding of media planning and buying metrics (CPM, CPP, CPC, CTR, CPV, ROAS and Reach/Frequency)
  • A solid understanding of media math calculations
  • Strong Digital experience is a must with showcasing an understanding of targeting, IO & trafficking process and reporting
  • Proficient Microsoft Office skills, especially Microsoft Excel & PowerPoint required
  • Have energy and enthusiasm for new challenges, and an ability to tackle complex regulatory environment

Responsibilities

  • Create strategic media plans, grounded in data and media math, that reflect an understanding of business objectives, consumer behaviors, media consumption, and Caesars’ marketing assets.
  • Work with regional business leaders to develop and deliver plans that meet core business KPIs for brick-and-mortar casino properties as well as digital Caesars Sportsbook and iCasino apps.
  • Use third-party resources (syndicated data, internal/external research) to uncover relevant insights that drive plan development and provide comprehensive/compelling rationale for proposed plan structure, as well as assess the efficacy of the plan.
  • Manage and collaborate with internal and, where applicable, external agency resources to deliver cohesive business solutions, best-in-class media strategies and execution across multiple states.
  • Manage and implement approved media plan ensuring all deadlines are met across broadcast, digital, print, audio, billboards, experiential, retail, and sponsorships.
  • Partner with the creative department to define specs and ensure timely delivery of all creative to media vendors.
  • Work with suppliers to approve creative materials and ensure all campaigns are fully compliant with supplier and regulatory guidelines across different states.
  • Build presentation materials, complete appropriate tracking spreadsheets and deliverables grids (specs/timelines) and enter data in relevant systems as required.
  • Provide monthly and quarterly reports to management on all active/pending campaigns.
  • Ensure team is adhering to planning and buying processes, policies and procedures.
  • Identify and track issues and resolve/escalate as needed.

Preferred Qualifications

  • Experience presenting to numerous stakeholders is preferred
  • Direct Media Buying and/or Media Buying Management experience preferred
  • Media experience working in Sports, iGaming, or a regulated industry is a plus

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